Conclusion of the activities of the campaign “#DubaiDestinations” for the summer season
The Dubai Government Media Office announced the conclusion of the activities of the "#DubaiDestinations" campaign for the summer season, which shed light for two months on the unique and diverse summer destinations in Dubai, amid great local and international interaction between media professionals, influencers and content makers on social media, which led to great success. A remarkable interest on the part of families and visitors in the campaign, which came within the "#Destination_Dubai" initiative, which was launched by the Dubai Media Council last December, under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, in cooperation with a large group of government departments, authorities and institutions. The semi-governmental and private sector in Dubai and with the participation of the creative community., in accordance with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, to enhance Dubai’s position as the number one destination for tourism in the world and the safest, safest and best city to live in In the world.
The "#DubaiDestinations" campaign for the summer season, which was launched on the first of last July, coinciding with the start of the summer vacation season and the end of the school year, achieved remarkable success and a remarkable turnout and distinguished participation on social networks, including "Facebook", "Instagram" and "Dubai". Twitter" with more than 3 record posts.3 million interactions from around the world, while the number of views of the campaign’s videos exceeded 50 million, as hundreds of videos and promotional content, produced by the creative community, and also through various means of visual, audio and print communication, shed light on many of the attractions The mission, hidden gems, unique events and activities on the Dubai agenda during the summer season, with the aim of informing the Dubai community and visitors from inside and outside the country about all the places and destinations that can be visited in the city and enjoy it, confirming that Dubai is the preferred tourist destination in the world.
The "#DubaiDestinations" initiative continues to introduce the most important tourist and entertainment destinations and the main landmarks that characterize Dubai at all times, including the issuance of a comprehensive set of interactive guides that provide comprehensive information about these destinations and ways to access them easily and easily.
In this context, "Brand Dubai", the creative arm of the Dubai Government Media Office, announced that the "#Dubai_Destinations" campaign will be launched for the winter season later this year, which will focus on highlighting the attractions and the diverse and unique winter destinations in the emirate, with the aim of Informing everyone, as well as visitors from inside and outside the country, about these destinations and recreational facilities and providing information about them, and the various world-class services they provide to enjoy the warm winter climate in the emirate, and to introduce its nature, culture, heritage, history and landmarks, and to provide a close look at the most important cultural activities, recreational and sports events in the emirate. Each of its regions.
The "#DubaiDestinations" initiative witnessed fruitful cooperation between Brand Dubai, all partners and the creative community, which became an integral part of the promotional campaign, through a group of influencers, content creators, videographers and photographers, where everyone participated in their own way of expression, presenting stories Inspirational about the many sites that provide an exemplary opportunity to enjoy the wide variety of activities and events that those sites offer to visitors.
Shaima Al Suwaidi, Director of Brand Dubai, said: “The #DubaiDestinations campaign for the summer season touched the hearts and minds of the local community, and received great interaction at the regional and global levels. "Dubai has succeeded in establishing its position as a leading global tourist destination and has become the most attractive city for international visitors in the world, attracting 7.12 million international visitors during the first half of 2022."
Al Suwaidi added: "The great success of the summer edition of the campaign came as a result of fruitful cooperation between all partners and supporters of the campaign, all partners from the public and private sectors, and the community of creators and influencers on social media, who were united by one goal: to consolidate Dubai's position among the best global tourist destinations. By shedding more light on its elements of excellence, safety, safety and ease of access, which are factors that outweigh the balance of global competition with the largest and oldest cities in the world and the most prominent global tourist destinations.The campaign witnessed an unprecedented interaction and great interest locally and internationally from The creative community, families and visitors, who shared with everyone their experiences during which they visited the various destinations and landmarks of Dubai.Brand Dubai will continue to work with all partners and creators to launch the next phase of the campaign, which will shed light on the attractions, recreational facilities, and the diverse and unique winter destinations in the emirate and provide information about them.”
The summer version of the "#DubaiDestinations" initiative served as an incentive for everyone from inside and outside the country to discover Dubai's unique destinations and landmarks in the summer, while the six creative guides launched by the campaign and videos that attracted millions of views on social media platforms, as well as the participation of the creative community contributed And influencers in enriching the campaign and informing the public about the unique elements of Dubai’s attractions and its distinguished offers, which vary between distinguished beaches, diverse restaurants, various activities and events, sports, water and entertainment adventures, and a range of diverse entertainment options within unique destinations through which Dubai continues to distinguish itself and confirms its leading tourist position.
During the summer season, the "#DubaiDestinations" campaign focused on destinations that provide services suitable for families and families that decided to spend their summer vacation in Dubai to enjoy the various tourism and entertainment facilities and services provided by the issuance of six interactive guides that highlighted a group of the best entertainment destinations, restaurants and facilities. and services in Dubai.
Interactive guides for "#DubaiDestinations", issued in both Arabic and English, can be found on the "Brand Dubai" website / https://branddubai.ae/ and the "Brand Dubai" Instagram account @BrandDubai
It is noteworthy that the "#DubaiDestinations" initiative includes a group of government, semi-governmental and private departments and institutions, including: the Department of Economy and Tourism in Dubai, the Dubai Municipality, the Roads and Transport Authority, the Dubai Culture and Arts Authority, the Dubai Sports Council, and the Dubai Ladies Club. It also participates in the campaign. Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Corporation and Merix Investment Group.
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