China News Service, August 16. According to Hong Kong's "Ta Kung Pao" report, the Police Public Relations Branch (PPRB) of the Hong Kong Police Force was officially upgraded to the Public Relations Department (PR Wing). The opening ceremony of the Police Headquarters demonstrated the increased emphasis on public relations by the Police Force, and highlighted the Force's strategic approach and determination to work with the community to promote policing.
The new Police Public Relations Division has three divisions: the Community Relations Division, the Media Liaison and Support Division, and the Press and Publicity Division.
Assistant Commissioner of Police (Public Relations) Chen Dong said that after the upgrade of the public relations department, its structure, types of work and work direction will remain largely unchanged, and five major work points will be set, including telling good stories, being proactive, being more, and being more Fast and updated.
Among them, telling a good story means that the department deepens cooperation with all walks of life, increases transparency, tells the "police story" well, shows the professional side to the public, makes the public have confidence in the police force, and tells the "Hong Kong story" and "China story" well.
Chen Dong explained that in order to make the relationship between the police and the public and the community "long-lasting", it must be through sincere and sincere communication and mutual understanding. Police-community relations, and jointly build a beautiful Hong Kong.
So telling a good story and being more proactive is so important.
Other priorities, such as more, mean that the police force will hold more different forms and more relevant activities, and add AR, VR technology, and even elements of the metaverse to attract more people to participate.
As for faster, the representative will discover and actively clarify rumors faster; update refers to making good use of new technologies and new media to make police public relations smarter.