Enlarging an image


SBS reported on the 5th (the 5th) that Mrs. Kun-hee Kim's classmate at the top of the graduate school was working as a senior administrative officer in the Office of the Presidential Secretariat.

It was also accompanied by testimony from insiders inside the passport that this administrator was hired by the presidential office on the recommendation of Mrs. Kim and was involved in affairs other than the protocol.

This is an extension of the controversy over 'private hiring', which has been criticized recently.

The president's office immediately responded.

He argued that the report that the administrator had contributed since the presidential election and that his main job was event and public relations planning, and that he was "hired in the presidential office on the recommendation of Mrs. Kim," was speculative and false.

▶ [Exclusive] It is the normal work area of ​​public relations officers in the presidential office to respond to and refute reports of criticism of


'working in the president's office', even the highest-ranking female graduate student Kun-hee Kim .



It is also a perfectly normal process to raise objections to news reports.

The problem is the process and response before and after reporting.

The reporter is not in and out of the presidential office, but the level of publicity response of the presidential office that I encountered during the reporting process was surprising.

It was doubtful whether the media response of the most powerful institutions in Korea was correct.



Prior to the 8 o'clock news report on Friday, after covering the objections and positions of the party administrator, Kim Mo, finally, he went through the process of verifying the facts and seeking counterarguments in the presidential office.

It was around 4 pm when I called the person in charge of the presidential office in charge of the task.

I left a text message because I didn't answer the phone several times, and it was 4:48 pm when I asked to leave a Kakao message.

Afterwards, at 5:46 and 6:04 pm, I received a text message saying that I was in a meeting and that I would give an answer when the meeting was over.

There was no answer even after waiting, but only at 7:31 pm came a text message saying, "I heard that Senior Administrator Kim 00 answered directly."

It was at a level of embarrassment to say that it was the position of the presidential office.

Senior Administrator Kim Mo did not answer the reporter's questions, except for some.

I sent him a message saying, "If it's the answer that you didn't answer, I'll know."

He explained that he thought it was because he had answered.



A few days before the news, administrator Kim asked whether the event agency he had been operating in the past had a business relationship with Cobana Contents, whether he was hired in the presidential office on the recommendation of Mrs. When asked if he was involved in any other work, etc., Administrator Kim answered, "There was no business relationship with Kobana Contents, and there was no violation of concurrent position," but did not answer any other questions.

In the presidential office, I was stunned, wondering if it was just that, listening to the person's words and not even checking the facts.

Normal companies do not respond to this extent.



After a few hours of reporting, however, he strongly refuted, saying 'excessive speculation', 'it's nothing short of false', and 'distorted reporting'.

Journalists never set conclusions before reporting.

He provided sufficient right to object and asked enough questions about the content of the allegations and issues that were the core of the report.

Before the actual report, they said, "I heard that you answered," but as soon as the news went out, did it mean that even a decree was issued?

Even so, he did not even respond properly to the core of the allegation.

The reporter faithfully covered a large number of credible sources inside the passport and went through sufficient fact-checking procedures.



Enlarging an image


So is the content of the explanation.

The presidential office explained, "The report that Senior Administrative Officer A, whose main task is event and publicity planning, is 'involved in Mrs. Kim's public relations' is an unreasonable criticism. Public relations related to Mrs. A is also the job of Senior Administrative Officer A." However, it is questionable whether this is a 100% acceptable answer.

The senior administrative officer is working in the Secretariat's Office.

A political figure who worked in the presidential secretariat in the past administration said, "Protection plays a role in making the event so that the public can know the purpose and policy of the presidential event well." It can never be a job in itself,” he pointed out.

He then asked, "If Eui-jeon is in charge of public relations planning, why do we need a public relations planning secretary or other senior office?"

The presidential office recently appointed a new public relations planning secretary.

A statement that does not match.



Let's say we can give up a hundred times.

This is not something that happened in the previous administration.

However, it is a situation where the controversy over 'private hiring' surrounding the presidential office is particularly hot.

Not once or twice already.

The approval rating for the president's government is hitting new lows every day.

If so, the response should have been a little more careful and sophisticated.

Publicity cannot be blamed for the low approval ratings.



In retrospect, most people in this regime asked what the problem was, and they got angry.

This was particularly the case with personnel matters.

Rather than protesting what the problem is, the first thing to do is to look back on why it is called a problem and how to prevent it from happening.