Dubai Summer Surprises launches eco-friendly shopping bags
Dubai Summer Surprises launched recyclable shopping bags in cooperation with Majid Al Futtaim Group, as a limited edition for shoppers during the current cycle of surprises.
The importance of reusable shopping bags lies in their primary role in preserving natural resources and reducing waste caused by plastic bags that have a negative impact on the environment.
Reusable shopping bags are witnessing an increasing demand in Dubai, especially after implementing an environmental tariff on single-use bags in order to reduce dependence on them and thus reduce waste and protect the environment.
In support of this initiative, "Dubai Summer Surprises", in cooperation with Majid Al Futtaim Group, presented a shopping bag bearing the Surprises logo, which is reusable as it is made of sustainable materials. It is available in Mall of the Emirates, City Center Deira and City Center Mirdif. The bags were produced in limited numbers and will be distributed at each location at designated booths and merchandising boards.
The shopping bags initiative coincides with another initiative, "Dubai Initiative" for sustainability, launched by the Department of Economy and Tourism, the organizer of "Dubai Summer Surprises", with the aim of encouraging the use of refillable water bottles instead of the traditional single-use plastic ones.
This initiative will provide Dubai residents and visitors with access to clean drinking water for free through drinking water devices that will be installed in several key areas in the city, including beaches, parks, shopping malls, landmarks and major destinations.
Such initiatives motivate the adoption of simple changes in people's daily lifestyle such as the use of refillable water bottles and sustainable shopping bags in order to make a significant environmental impact to make Dubai a leading destination for sustainability and inspire current and future generations to play an influential role in protecting the environment and preserving natural resources.
The beginning of the abandonment of single-use plastics is a step within the steps adopted by the UAE and Dubai in the framework of global efforts to reduce waste, use fewer natural resources and reduce carbon emissions.
Comprehensive strategies concerned with preserving the environment, including Dubai 2030, aim to reduce carbon emissions by 30% by 2030 and increase reliance on clean and renewable energy, as this is in line with the UAE policy towards net zero emissions in 2050, which includes a plan to decarbonize the country’s economy completely by 2050 and thus not produce any greenhouse gases.
In a report issued by PricewaterhouseCoopers on consumer behavior last March, it was found that 60% of consumers in the UAE think about sustainability when making any purchase, while 53% of them stated that they buy environmentally friendly products on a permanent or frequent basis, “which is higher than The global average of 42%.
And as more companies list their sustainability credentials on their websites and use them as a selling point, it becomes easier to reward brands and stores that put in the effort.
Several brands in the field of fashion and fashion began to publicize their role in achieving sustainability, as they took the initiative to use discarded plastic products and water bottles to make the fibers that go into the manufacture of their clothes.
"Dubai Summer Surprises" also focused on reducing the use of prints at points of sale, including display windows, as well as testing the use of 3D display screens "holographic sale signage" in cooperation with the "Apparel" group in selected stores in the "Mall of the Emirates" and "City Center Mirdif" and Dubai Hills Mall.
The "Dubai Summer Surprises" - organized by the Dubai Festivals and Retail Establishment during the period from July 1 to next September 4 - offers many marketing offers, discounts and entertainment activities across the emirate.
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