In front of a large crowd in Hall H at the headquarters of the International Comic-Con Festival: San Diego, a new trailer for the series "The Lord Of The Rings: The Rings Of Power" was shown on Thursday evening, July 21st. ) produced by "Amazon" (Amazon) in the presence of a number of makers and an audience of more than 6 thousand people, at least, fans and fans of the famous "Lord of the Rings" series.

The story of the series "Rings of Power", which Amazon hopes for it, is based on the world of the English writer John Ronald Reuel Tolkien, and the events of the series, which comes in 8 episodes, take place in the second era, about 3,000 years before the events of the "Lord of the Rings" series. The multiple Oscar-winner and directed by Peter Jackson focuses on the rings of power that allowed the dark lord Sauron to spread evil across the Middle Lands.

"If we're going to tell 50 hours of Tolkien's story, we've got to make it worth it," said J.D. Payne, co-writer for the show, in a short speech during the ad.

"We wanted to find a huge epic of Tolkien's novels, and Amazon was crazy enough to say 'Yeah, let's get this out'," he said, adding that he was particularly fascinated by Tolkien's "The Fall of Numinor", which is similar to Atlantis.

4 years of production

The series has been filming since Amazon Prime acquired the rights to broadcast it about 4 years ago for $250 million.

"Lord of the Rings" fans, many of whom lined up at Comic Con, got their first look at scenes from the series, as well as interviews with the cast and 21 people playing "hobbits", dwarves and others in a 90-minute show. Famous American humorist Stephen Colbert.

“We fans, viewers, and devotees of Tolkien’s books and the world of Middle-earth in which they are set, didn’t want to do a passing piece, or a spin-off from the original, or a series based on a new story, and we wanted to make a massive series based on Tolkien’s books,” said Patrick McKay, one of the work’s authors. And this idea was approved by Amazon, which showed great enthusiasm.

Most expensive

The series, which includes 5 seasons, the first of which begins on September 2, has cost Amazon more than one billion dollars, with news circulating that Amazon founder Jeff Bezos is obsessed with this series.

Coming this September 2nd.

Can't wait for you to see it.

@LOTRonPrime (1/2) pic.twitter.com/jd0wrPIJAp

— Jeff Bezos (@JeffBezos) January 19, 2022

The production of the first season of the series alone cost about 465 million dollars, and this number includes establishing the infrastructure for the series that will be used in subsequent seasons.

By contrast, Amazon's latest fantasy series The Wheel of Time is reported to cost $80 million per season, about one-fifth of the production cost of Rings of Power.

Taking into account the global marketing campaign and the cost of the subsequent four seasons, there is no doubt that the production cost of the five seasons will exceed one billion dollars, which makes the series the highest production cost in history so far.

A large part of the sum ($250 million) was used to purchase the rights to use Tolkien's books, while an acceptable amount was invested to "motivate" fans and ensure their immersion in the atmosphere of this work through "Comic-Con", by bringing in an entire "orchestra" to play the soundtrack. The trailer was shown, and about 21 members of the production crew and actors attended a 90-minute show moderated by American comedian and presenter Stephen Coliber, one of Tolkien's most famous fans.

Millions of views

Since the launch of the last trailer on social networks, last Friday, the viewership counters have not stopped rising, as it has gained more than 25 million views on the official channels in just two days, as the first season announcement garnered more than 5.8 million views via the official Prime Video channel on YouTube. , in one day, and the same video achieved nearly 8.7 million views on the Amazon Prime channel destined for India in two days, at a time when it achieved more than 12.3 million views when it was presented through the official series account on Twitter.

Discover the legend that forged the rings.

Like this tweet to get reminders when a new episode airs.

September 2 on Prime Video.

#TheRingsOfPower pic.twitter.com/XWiDMZTpMN

— The Lord of the Rings on Prime (@LOTRonPrime) July 22, 2022

This wide celebration in “Comic Con” and across social platforms certainly boosts Amazon’s hopes for its new series, to enter the race with giants of television productions in fantasy worlds such as “HBO”, “Disney +” and “Netflix”, of course, will it be Her winning horse in cross-platform entertainment and home shows?

This is what we will know after about 5 weeks and the start of the series.