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Each year, the models compete in creativity to the delight of urban fashion aficionados, but also of all lovers of sharp looks.
This summer, the brand is once again keeping all its promises with clothes, shoes and accessories on the way to becoming iconic.
Nike's lifestyle collections do not hesitate, this year, to compete directly with the most famous ready-to-wear brands.
No more sporty cuts, each piece can be worn before, during and after sports.
Some collaborations also allow the brand to get noticed.
This is, for example, the case of the clothes signed Jacquemus.
In terms of sportswear, Nike manages to combine comfort, efficiency and style.
Lifestyle collections inspired by haute couture
Back to basics for the comma brand this year and this summer, with sober and elegant lifestyle clothing collections.
The pieces are alternately discreet or colorful, enhanced by sleek logos.
T-shirts and hoodies also play the card of diversity, giving couples the possibility of sharing the same dressing room.
The cuts are loose, the colors easy to wear and the materials are always comfortable, perfect for summer temperatures.
The bucket hat is also on the front of the stage, protecting men, women and children from the sun in style.
See the lifestyle collection
A few pieces from Nike's summer 2022 collection stand out, transporting the urban universe to the world of haute couture.
The pieces signed Jacquemus are the perfect example.
This summer, the feminine silhouette Nike dares to combine the crop top and the long skirt to create a dress that is both elegant and original.
For men, Nike does not hesitate to think outside the box with acid shades or more refined looks, 100% white.
T-shirts, pants and hoodies dare bright pastel shades such as pink, light blue or water green.
See the haute couture collection
Comfortable and durable sportswear
Comfort is at the heart of Nike's focus on sportswear.
Many pieces in this collection are made of breathable and technical materials obtained from canvas, fleece or recycled materials.
Nike really emphasizes the choice of textiles to accompany each creation.
Its approach is based on sustainability with materials now selected for their low ecological cost.
The brand uses, for example, synthetic leather and recycled polyester in most of its clothing and sneakers.
In terms of style, summer sportswear is designed to accompany sports practice, but not only.
Nike has designed each piece to be worn every day, so that they can all fit into any wardrobe.
Running pants or tracksuits are particularly well cut, available in very trendy pastel shades.
Technical jackets and rainwear are discreet to accompany a sports outing or all everyday looks.
As for the other pieces in the collection, they oscillate between originality and a vintage look.
The logo of the brand offers itself, for example, here some fantasies, sometimes represented by its famous comma, sometimes written in capital letters on a T-shirt or a hoodie.
Floral or animal motifs can also accompany it on some models.
See the sports collection
Nike is today a leading brand when it comes to urban fashion. Its sport and lifestyle collections follow trends, managing to combine originality, comfort and durability. Each piece of clothing is designed to facilitate your sports practice without ever sacrificing your look. This summer, the colors are pastel or tangy, the cuts are unisex and the style a bit retro.
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