All parties help to break new ground (do a good job in the employment and entrepreneurship of college graduates ③)
core reading
In recent years, new fields and new formats have provided a broad stage for young people to start their own businesses.
When choosing a career, some college students take the initiative to change their concepts and embark on the road of entrepreneurship.
In order to support college students' innovation and entrepreneurship, all parties have also provided a lot of support: the government has relaxed registration conditions and issued entrepreneurial subsidies; schools have set up guidance courses and provided professional guidance...to help college students break out into a new world.
In the early morning in Linhe District, Bayannaoer City, Inner Mongolia Autonomous Region, the city just woke up. The rustling of sanitation workers cleaning the streets and the sound of cars passing by broke the silence.
Facing the first rays of dawn, 26-year-old Du Xingyu rode a shared motorcycle to Inner Mongolia Xingyun Information Technology Service Co., Ltd., which he founded.
On Du Xingyu's desk, the computer screen was covered with post-it notes with the to-do list written the night before.
There is breakfast next to the keyboard, and a red pickle, a local specialty, is particularly eye-catching.
"Red pickled vegetables have accompanied me throughout my entrepreneurial journey. Whenever I encounter difficulties and see these small dishes, I will recall the time when I just embarked on the road of starting a business, which inspired me not to give up my dream." Du Xingyu said with a smile.
Rural Internship Ideas Emerge
"I want to use my own efforts to help local farmers make good products with good brands"
A few summers ago, Du Xingyu, a student of Hetao College, came to the E-commerce Park of Wuyuan County, Bayannaoer City for a summer internship.
"At that time, we were engaged in the assistance work of e-commerce entering the countryside, and we met Aunt Zhang in the process." Du Xingyu said.
The "Aunt Zhang" in his mouth is a local expert in making red pickles. Not only is he highly skilled, but he also sells red pickles across the country through various e-commerce platforms.
Bayannaoer City on the banks of the Yellow River is an important agricultural production area in Inner Mongolia, with a large number of high-quality and characteristic agricultural products.
During the internship, Du Xingyu and his partners went deep into the countryside to learn about the production and sales of various agricultural products.
"Our group includes college students, grass-roots cadres, and farmers who are interested in e-commerce. During the day, we work and research together, and at night, we talk about our ideas about e-commerce entering the countryside."
During that time, 20-year-old Du Xingyu also tasted the taste of being blocked for the first time.
At the beginning, many farmers were reluctant to accept e-commerce sales. Du Xingyu explained patiently from door to door, but with little success.
A fellow grass-roots cadre told him, "Your explanation contains too many technical terms, and people will feel intimidated if they don't understand it."
Du Xingyu thought about it all night, and the next day, he came to the farmer's house with a bed and stayed there for a week.
During the day, I went to the fields with farmers to cultivate, and at night, I chatted with farmers to understand their needs. By the end of the internship, many farmers had gradually accepted this new sales method in their hearts.
Before leaving, Aunt Zhang brought Du Xingyu a bag full of red pickles.
Looking at this bag of red pickled vegetables, a vague entrepreneurial idea gradually took shape in Du Xingyu's mind, "I want to use my own efforts to help local farmers make good products with good signs."
After returning to school, Du Xingyu began to brew his first entrepreneurial project.
He participated in the career guidance class organized by the school.
In class, Du Xingyu met Zhang Hui who was an employment instructor at Hetao College at the time.
After class, Du Xingyu found Zhang Hui and shared all his thoughts and confusions about entrepreneurship.
Zhang Hui took out a mobile phone charging cable, "This is your entrepreneurial project", then pointed to the plug of the charging cable, "This is the starting point of your business, which is e-commerce", and pointed to the other end of the charging cable, "This is the The place where you start your business is the rural household." Zhang Hui plugged one end into the socket and the other into the mobile phone, "You have to find the right position at both ends, and the direction of starting a business can be clear."
Du Xingyu stared at the charging cable, and Zhang Hui looked at Du Xingyu and said with a smile, "You need to learn more, understand the development of technology and industry, and practice more, and try and make more mistakes. The school will provide you with convenient conditions. ."
Learn more, try more, start a business
"Entrepreneurship requires not only a dream, but also a realistic and pragmatic mentality"
Every holiday in the university, Du Xingyu travels almost everywhere.
In order to have a deeper understanding of e-commerce, he went to a leading e-commerce enterprise in Hangzhou to learn the cutting-edge dynamics of industry development, a university in Beijing to learn the development context of e-commerce technology, and a pioneering park in Chengdu to learn the advanced experience of combining e-commerce and agriculture.
In addition, he also went deep into the rural and pastoral areas of Inner Mongolia to understand the understanding and attempts of farmers and herdsmen on e-commerce, and to find the most suitable entry point.
During this process, Zhang Hui also helped Du Xingyu to open letters of introduction and contact colleges and enterprises.
Whenever the holidays are over and he returns to school, Du Xingyu's first thing is to come to Zhang Hui's office and share his achievements with him.
Through repeated study and exploration, the main direction of his entrepreneurship has gradually become clear.
"In Bayannaoer, many farmers have already understood and accepted the concept of e-commerce, but they still don't know much about what functions e-commerce software can achieve, and how to use e-commerce to increase income." Du Xingyu said that he wanted to design a product that meets the local requirements. Software required by farmers and enterprises, and continue to provide follow-up update and maintenance services, so that they can use, know how to use, and want to use, and let technology help increase income and become rich.
Graduation is imminent, Du Xingyu's project framework has gradually matured, and he has also completed the preparation of the basic program, but he and his partners encountered a new problem - the venue.
"At that time, the start-up capital was only enough to purchase some basic office supplies, and we couldn't afford the rent. At that time, we thought, if we really can't do it, we will open the company at home." Du Xingyu said.
At this moment, Zhang Hui sent good news - in 2017, Bayannaoer City established an entrepreneurship and innovation demonstration base in Fuyuan Commercial Building, Linhe District, and Hetao College assumed all site costs and provided hardware support and innovation for the operation team that settled in the base. Entrepreneurial technology support.
In 2018, Du Xingyu and several classmates established Inner Mongolia Xingyun Information Technology Service Co., Ltd. in Room 805 of Fuyuan Commercial Building.
He embarked on the road of entrepreneurship with hope, but this road was far more difficult than Du Xingyu and the others imagined.
"Several classmates at that time were all engineering majors and lacked knowledge in marketing. It is common to contact customers with the guts, and get closed doors."
There was a time when Du Xingyu's daily food cost was only 5 yuan. He would buy a piece of fried noodles at a fast food restaurant in front of the school, accompanied by a familiar red pickled vegetable, "Eat half of it on the first day, soak it in water. It turned into a full bowl the next day." Du Xingyu remembered the hard work of the year, but a smile appeared on his face, "At that time, I felt like a red pickle, soaked in sour water, but there was always The transformation will be completed in one day."
During that time, Du Xingyu and his classmates went back and forth between farmers, government departments, schools and companies, adjusting the direction of the entrepreneurial project in the face of obstacles.
"Entrepreneurship requires not only dreams, but also a realistic and pragmatic mentality. There is no one-size-fits-all winner, and timely adjustment is our greatest advantage."
Policies help hard work
"Our business is like this, grow slowly, the fragrance will appear"
In the more than two years since the company was first established, Du Xingyu has been plagued by funding problems.
While securing special financial support for Hetao College for Du Xingyu, Zhang Hui introduced various policies issued by the Bayannaoer Municipal Government to him.
In recent years, Bayannaoer has expanded the scope of entrepreneurship micro-loan support and interest discounts, relaxed registration conditions, registered capital registration conditions and restrictions on registration sites, issued entrepreneurial subsidies to eligible college graduates, and provided eligible small and micro enterprises. Loans up to $3 million.
"The government should provide assistance to entrepreneurs, remove obstacles, and let them gallop freely like horses." The responsible comrade of the Bayannaoer Municipal Government said.
Taking advantage of the wind and breaking the waves, it is even more necessary to practice internal skills.
For long-term development, while focusing on the technical services of rural e-commerce platforms, Du Xingyu extended his business from software to hardware supply and installation services. The National People's Congress provides conference technical services, and undertakes projects such as the registration system for the city's civil servants' continuing education network in Bayannaoer.
While the business development has gradually stabilized, his entrepreneurial team has also attracted more college graduates to join.
Since starting his business, Du Xingyu is used to writing software at night.
And no matter how late he works, he always reads the news before going to bed.
"The various policies and measures of the country have pointed out the direction for us to start a business."
Du Xingyu also has a habit - insist on doing public welfare.
Since the establishment of the company, it has successively implemented entrepreneurship and employment training for Wuyuan County, such as live delivery of goods, agricultural technology promotion, and drone driving.
In 2021, the entrepreneurial team established the Bayannaoer Xinyun Social Work Service Center.
Today, the Disabled Entrepreneurship and Employment Workshop of the Social Work Service Center is in full swing and has helped more than 10 disabled people find employment.
"We have always been clear that the company's development benefits from the support of the government, schools and all sectors of society. Only by maintaining a high sense of social responsibility can we go further." Du Xingyu said.
In the past two years, the company began to have stable customers, and Du Xingyu began to think about how to break through the status quo and let the company continue to grow and develop.
During a meal, a company colleague said, "In our current project, rural e-commerce is not making money, can we still do it?" Du Xingyu used the familiar red pickles on the table as an example: "This The raw material of the stuff is Manjing, the original taste is slightly bitter, but it has a unique mellow flavor after being marinated for a winter - of course, continue!"
Today, Du Xingyu and the others still insist on going deep into farmers, helping farmers and local enterprises to design and publicize online platforms and negotiate prices.
Du Xingyu said to his colleagues, "This is how our business is. When we grow slowly, the fragrance will appear."
Our reporter Zhai Qinqi