A British cinema chain is offering free screenings to redheads

The British chain of Showcase cinemas has taken a measure intended to alleviate the suffering of red-haired people in the midst of a heat wave.

The latter will be able to attend a session free of charge on Monday and Tuesday, reports

.

The company thus intends to offer an island of freshness at a time during which unprecedented temperatures could be reached in the country.

You're gonna want to let your redheaded friends know about this 😎 👉 https://t.co/d1pGiCFhnA pic.twitter.com/3nAMMj0LHd

— Showcase Cinemas UK (@ShowcaseCinemas) July 15, 2022

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The mercury could climb up to 40 degrees in parts of the UK, a temperature never before recorded.

If Showcase's gift is reserved for redheads, it's because the company relied on a study that showed that redheads were more sensitive to heat.

“The comfort of air conditioning”

"They will be able to enjoy some of the great films we have on offer while enjoying the comfort of our air-conditioned theaters and making sure they stay out of the sun," commented Mark Barlow, Showcase's Managing Director for the United Kingdom.

Among the feature films on display are

,

and

.

Each red-haired customer can receive one free entry per day, to be requested at the cinema ticket office.

Tickets purchased in advance are non-refundable.

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