28% increase in taxi bookings in Dubai through “Hala”

The "Hala" electronic service reduced the waiting time for taxis in Dubai.

From the source

Director of the Planning and Business Development Department at the Public Transport Agency at the Roads and Transport Authority in Dubai, Adel Shakeri, revealed that the percentage of reservations through the Hala electronic system, which is dedicated to taxi services, increased from 5% to 33% of the number of taxi reservations in Dubai during the past two years, and it topped five regions. List of reservations for the current year.

The authority launched a partnership with Careem, the brand of the electronic taxi booking company in the emirate, under the name of “Hala”, with the aim of increasing the efficiency of taxis in the emirate and reducing the expected arrival time of the vehicle.

Shakri told "Emirates Today" that the five most used areas for "Hala" are Deira, Business Bay, Al Barsha, Al Raffa and the Jumeirah Circle area.

According to the latest reports, the number of vehicles registered in the application of the "Hala" service for electronic reservation of taxis has reached 5,500 vehicles.

Shakri considered that the noticeable increase in the luxury vehicle sectors (limousines) and electronic reservation vehicles, which witnessed significant growth in the first half of this year, compared to the same period in 2021, indicates a rise in activity and economic and tourism growth, following the return of life to normal. After the quarantine periods that the countries of the world lived through due to the Corona pandemic ended.

He explained that the significant growth in the first half of this year is an important indicator of the increasing demand for taxi services, which was based on several indicators, including the use of modern technologies, such as artificial intelligence and the development of the request mechanism to be through smart and electronic applications.

Hala’s electronic taxi booking system was able to overcome several challenges, according to reports by the Roads and Transport Authority in Dubai, including the long waiting time for the taxi, the lack of clarity in the time required for its arrival, misunderstandings, the difficulty of communicating between the passenger and the driver about the route and the desired destination, and the passenger’s delivery to a location other than its destination, and the long period of time required to resolve passenger complaints.

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