[Explanation] The 14th Straits Forum Conference was held in Xiamen, Fujian Province on July 13.

The Straits Forum continued to carry out various activities under the theme of "expanding non-governmental exchanges and deepening integrated development".

  [Explanation] In the new era, the advancement of Internet technology has enriched the form and content of cultural exchanges, and both sides of the Taiwan Strait have created more space and possibilities for exploration at the level of common Chinese culture.

  [Concurrent] Taiwanese youth Shen Hongrui

  We-media is actually a very good tool for expressing our own ideas. When I do these we-media, I think the biggest gain is that I can gain a lot of compatriots and good friends from mainland China.

  [Explanation] Shen Hongrui from Taiwan is currently studying in Beijing. During this period, he entered various new media platforms to open self-media accounts for content dissemination.

This year, Shen Hongrui participated in the Straits Forum for the first time.

Celebrities from both sides of the strait discussed the topic of "how new media can tell the story of cross-strait culture well", which resonated with Shen Hongrui.

Although he is a graduate student majoring in world economics, Shen Hongrui is very interested in exploring Chinese culture.

  [Concurrent] Taiwanese youth Shen Hongrui

  I grew up in Taipei, but in fact my parents were both from the southern part of (Taiwan), and then they were from the southern part of (Taiwan), and in the countryside they were all those red brick houses. In fact, when I came to the mainland, I discovered that There are also these red brick and tile houses in Fujian, and some places have them, so I think that in many aspects, whether it is architecture or many other aspects, they are actually a very precious asset of our culture. In fact, we should have more young people. To dig, and then to explain to everyone.

  [Explanation] Jin Yufeng, chairman of the Youth Committee of Xiamen Taiwanese Investment Enterprise Association, who also attended the forum, came to Xiamen Huli from Kaohsiung in 2014 and founded a company to sell traditional incense products.

He told a reporter from China News Agency that incense culture has a long history and is an important part of Chinese culture. It has spread from the mainland to Taiwan, and the traditional incense culture has now taken root and flourished.

  [Concurrent] Jin Yufeng, Chairman of the Youth Committee of Xiamen Taiwanese Investment Enterprise Association

  Incense represents the traditional culture of our past generation, and its meaning is very profound.

Then I found that many people do not understand incense, because incense may be sacrificed and can only be said to be one of the uses of incense.

Taking the mainland as the main market, I came here to develop this project, in order to make this fragrance culture bigger and stronger, and then through such a platform, we can develop on the world stage.

  [Explanation] In recent years, Jin Yufeng has been testing the waters of new media platforms to sell goods live. Although he can't smell the fragrance through the screen, he often spares no effort to prepare various novel forms to popularize the fragrance culture. Therefore, Jin Yufeng is affectionately loved by mainland netizens. Called "Uncle Xiang".

  [Concurrent] Jin Yufeng, Chairman of the Youth Committee of Xiamen Taiwanese Investment Enterprise Association

  On this self-media platform, (I) often go to make incense seals. Although we fans may not smell the fragrance, they feel that in this process, it is very important to carve this pattern out of this incense. It is very healing, and it is also through such a behavior that they will want to say, I also want to learn incense Taoism, so I think that through such a platform to broadcast live broadcast, I think the effect is very good.

  [Explanation] The list of 18 "Cross-Strait Cultural Treasure Hunting Pilots" was also announced on the day of the event. They will join hands with compatriots on both sides of the strait to spread the excellent traditional Chinese culture through new media. In addition, nearly 30 pieces of cultural heritage on both sides of the strait were exhibited at the event site. Homologous "treasure".

  Reporter Li Siyuan reports from Xiamen, Fujian

Responsible editor: [Li Ji]