The Federation Council approved the law on the introduction of an identifier for advertising on the Internet

This is reported by TASS.

The law provides that advertising on the Internet may be distributed after the operator of the advertising data assigns an identifier to the corresponding advertisement, which is a unique digital designation.

At the same time, the Ministry of Digital Transformation will be empowered to set requirements for the advertising identifier. 

As Maxim Topilin, chairman of the State Duma Committee on Economic Policy, said earlier, this measure will allow tracking advertisements distributed on the Internet and keeping records of data on such advertisements.

Earlier, a draft law on the introduction of the concept of "wine tourism" as one of the areas of rural tourism was submitted to the State Duma.