Since its launch in late 2020, obscure startup Noting, created by Carl Bay, has spearheaded an interesting marketing campaign.
The company confirmed the launch of its second product - the "Nothing Phone 1" - this summer.
With the news that the full launch of the phone will be invitation only, and will not reach the US at all, it is possible that the excitement of some fans has waned, but this phone is still unique and which will undoubtedly earn it some fame.
There are already details on the phone's software, feature set and hardware that will be in play when it officially arrives next month.
A report by The Verge stated that the smartphone, which appears for the first time, will come with a series of light bars on the back.
Thanks to an in-depth video from celebrity YouTuber Marcus Brownlee, we have a much better idea of how these light strips work in this phone.
Brownlee's video highlights a number of different use cases, including turning on LEDs as a charging indicator, or flashing in time with ringtones.
The strips, which act as a "graphical interface", consist of more than 900 individual LEDs built into the back of the phone.
Brownlee noted that all bars light up to show notifications, the center circle lights up to indicate wireless charging or reverse wireless charging, the bottom light bar can act as a charging signal bar, and all bars can light up to act as a flash light for the camera, and all bars can flash In harmony with the phone's ten built-in ringtones, there is also a red LED indicator that flashes when shooting with the phone.
As part of the marketing campaign, the company showcased the "Nothing 1" phone before its official launch on July 12.
It showed off the design of the back of it last week, and has already released a beta preview of the Android Nothing OS launcher.
Internally, the phone is powered by a Snapdragon processor.
Although other specifications have yet to be announced, new information is expected to emerge as we approach the official launch date.