Text/Liu Wenwen
This summer is getting lively.
On the 29th, the official officially canceled the "asterisk" mark of the communication itinerary card.
For a time, "Happy Big Puben" and "Success in Catching the Stars" swept the circle of friends.
During this time, when there are medium and high risk areas in the city, the itinerary code will be marked with an "asterisk".
This brings inconvenience to some tourists who have not been to medium and high risk areas but have an "asterisk" on the itinerary.
There are no asterisks, and there are fewer restrictions on people's travel.
At the same time, the situation of epidemic prevention and control is gradually improving, and many places are opening their "arms" to tourists one after another.
The search volume of "machine wine fire" has risen
With the gradual stabilization of the epidemic prevention and control, the tourism and hotel industry has stabilized and rebounded. With the help of the national itinerary card "Zhang Xing", the search volume of air tickets, hotels and train tickets has increased significantly.
According to Qunar platform data, half an hour after the release of the news of "Zhangxing", the search volume for air tickets increased by 60% within 30 minutes, the search volume for hotels doubled, and the search volume for train tickets increased by up to 1.5 times.
In addition to air tickets, hotels, and train tickets, tickets for scenic spots and amusement parks will undoubtedly be significantly stimulated.
Shanghai Disneyland officially ushered in the reopening of the park today, and the enthusiasm for purchasing tickets on the first day of ticketing was high.
As of June 30, the search volume and booking volume of Shanghai Disneyland on the Qunar platform on June 29 both rose to the top of the national theme park rankings.
At present, more than 50% of the tickets sold on the platform will be tickets for this weekend (July 1st and July 2nd).
Zhai Ziwen, the person in charge of Qunar Tickets and Play, analyzed that because the Shanghai high school and college entrance examinations have not yet ended, the main force of summer play has not been fully released. At present, the majority of Shanghai Disneyland ticket purchasers are still adults, and children account for about 25%.
With the end of Shanghai's high school and college entrance examinations in mid-July, and the reduction of travel restrictions after Shanghai "catches the stars", Shanghai Disneyland ticket bookings will usher in a substantial increase.
The reopening of Universal Beijing Resort last week also significantly boosted the surrounding hotel and restaurant industry.
On the day of the official announcement of the restart, the search popularity of hotels around the Beijing Universal Resort increased by nearly 40% compared with the previous month on the 21st.
"General parks can cover the surrounding area of 3 to 5 kilometers, but the pull of big IPs like Universal and Disney can cover the entire city, further driving the recovery of the national tourism market." said Huang Xiaojie, chief marketing officer of Qunar.
Easing cross-provincial mobility policies in many places
With the "star picking" across the country, people have been unable to hold back their "restless" hearts, and they have begun to brew travel plans.
The itinerary card has "taken for the stars", is it still far to travel across provinces?
In fact, since June, Hainan, Jiangsu, Qinghai and other places have successively adjusted their epidemic prevention and control policies and relaxed the flow of people across provinces.
For example, Hainan has relaxed the prevention and control measures for people from low-risk areas in Shanghai, Beijing and other cities to enter Qiong, and many districts in Beijing and Shanghai that were previously listed as key epidemic-related areas are no longer listed as key epidemic prevention areas.
Qinghai can flow in an orderly manner after completing the "inspection on arrival", and no longer implement "2 inspections in 3 days".
With the gradual liberalization of the cross-provincial mobility policy of many places, the summer tourism market has shown a clear recovery trend, and the national tourism industry has accelerated.
On the whole, the number of air ticket bookings on the Qunar platform last weekend (June 25 and June 26) increased significantly from the previous weekend.
Among them, the top ten popular destination cities with the highest increase are: Tianjin, Xiamen, Zhengzhou, Dalian, Urumqi, Sanya, Haikou, Shenyang, Beijing, Nanning, all of which increased by more than 80%.
Among them, Tianjin, Xiamen, Zhengzhou, and Dalian have more than doubled the month-on-month increase.
In terms of hotels, the number of hotel reservations nationwide over the weekend has exceeded the same period in 2019.
Among them, the number of bookings in Changsha increased by 58% compared with the same period in 2019, Haikou increased by 29%, Foshan increased by 20%, Chongqing increased by 19%, Chengdu increased by 12%, and Sanya hotel bookings have basically recovered to the same period in 2019. Level.
Is the tourism industry at an "inflection point"?
The current situation of epidemic prevention and control is gradually improving, the policy on the movement of people has been relaxed in many places, and the country is "picking stars"... Does it indicate that the bustling prosperity of the past is coming back?
Tourism finally ushered in an upward "inflection point"?
Wu Zunyou, chief expert of epidemiology at the Chinese Center for Disease Control and Prevention, pointed out in a document that "picking the stars" is the improvement and optimization of specific prevention and control measures according to the new situation of the epidemic.
It will play a positive role in promoting the flow of people and revitalizing economic development, and is conducive to truly coordinating epidemic prevention and control with economic and social development.
Li Mingde, an academic consultant of the Tourism Research Center of the Chinese Academy of Social Sciences, said in an interview with China News Agency that the "star picking" of the itinerary card is a manifestation of the adjustment and optimization of the epidemic prevention and control measures, which facilitates the travel of tourists and undoubtedly has a great impact on the national tourism industry. Great promotion.
Li Mingde pointed out that the current market is improving, suburban tourism is the first to resume, and related catering, homestay and other industries have been significantly boosted, and cross-provincial tourism is expected to catch up in the future.
But on the whole, it will take some time for the tourism industry to recover.