Shortly after the announcement of the ban on Thursday, the company warned that it would file a request for an urgent adjournment, before possibly preparing a more solid appeal procedure.

The judges of a Washington appeals court decided to suspend the decision in order to give themselves more time to study Juul Labs' request, which is not an indication of the merits of the case, they said. in their judgment, consulted by AFP.

The FDA said the startup, which helped make e-cigarettes popular with its USB-shaped vapes and fruity-flavored nicotine refills, hadn't provided enough data on its products to make an assessment. "potential toxicological risks".

It has therefore decided to order the ban on the marketing of its products and the withdrawal of those already in stores.

Juul Labs, for its part, claims to have "provided enough information and data" to resolve all the issues raised by the agency.

She had warned on Thursday that she intended to ask for the decision to be suspended and explore all options available to her, including an appeal.

According to the Wall Street Journal, the company is also exploring with its legal advisers the possibility of filing for bankruptcy protection if the FDA ban is upheld.

The FDA said in a message to AFP that it was not commenting on possible or ongoing procedures.

© 2022 AFP