Village officials live broadcast experts "sit in the clinic"
Guizhou cracks rural e-commerce talents "only out but not in"
Our reporter Li Feng
The development of rural e-commerce is inseparable from a team of talents who love agriculture, understand technology, and be good at management.
However, in recent years, young people in rural areas have been lost, and many professional e-commerce talents are unwilling to work in rural areas.
A few days ago, a reporter from "Worker's Daily" found during interviews in Guiyang, Zunyi, Anshun and other places in Guizhou that a series of innovative measures have been adopted in the local areas to attract and cultivate more rural e-commerce talents, promote rural development, increase agricultural income, and make farmers rich.
Systematic e-commerce training
"The 'Bee Tang Li', known as the 'Li Zhong noble', has been listed." In the early morning of June 15, Luo Ping, secretary of the party branch of Nongpao Village, Liuma Town, Zhenning Buyi and Miao Autonomous County, Guizhou Province was broadcasting live.
"I didn't understand anything half a year ago. Thanks to the e-commerce training organized by the government, I started my live broadcast life," he said.
In order to break the predicament of self-production and self-selling of agricultural products, Guizhou actively expands the sales channels of agricultural products, and at the same time vigorously develops school-enterprise cooperation to provide short-term, medium-term and long-term integration for different groups such as office staff, corporate executives, returning migrant workers, and rural youth. The progressive training will create a group of e-commerce talents with strong sense of innovation and strong execution ability.
Among them, Guizhou has specially strengthened e-commerce skills training for "village officials". Luo Ping is the village secretary who grew up after receiving systematic e-commerce training.
Similarly, in the e-commerce incubation base of Guangming Village, Huoshi Town, Renhuai City, Wu Yihao, the village party secretary, ate locally-produced plums while interacting with netizens in the Douyin live broadcast room. Leave a message... "Boneless Li" sold more than 1,000 catties on the same day.
Up to now, the village has organized 30 e-commerce training sessions, cultivated more than 60 professional anchors, incubated 11 rural e-commerce leaders, and sold a total of 1.8 million yuan of agricultural products.
Chen Ping, Secretary of the Party Branch of Jinguan E-commerce Industrial Park, Yunyan District, Guiyang City, worked in Jinguan Village in 2017. After in-depth understanding, he found that the sales of products of the village's enterprises were always difficult to break through.
He actively promoted rural enterprise products on various platforms, and successfully launched Jinguan products to Dashan.
In the second half of 2017, local companies in Jinguancun were launched on Taobao and JD.com, and later on Douyin Live.
Now each live broadcast can sell more than 800 orders, and the sales are about 30,000 yuan.
"The village sent people" to escort
In order to consolidate and expand the achievements of poverty alleviation and provide organizational guarantee and talent support to comprehensively promote rural revitalization, so far, Guizhou has sent more than 30,000 cadres to villages to help rural revitalization.
"At present, we have developed 15,000 mu of square bamboo in Qingba Village, Shixi Town." On June 20, Du Zefei, the first secretary of the Economic and Trade Bureau of Tongzi County, Guizhou Province, stationed in Qingba Village, Shixi Town, told reporters that in his vigorous efforts With the help, the village established a cooperative to encourage villagers to take shares. With the model of "company + cooperative + farmer", it actively connected with the county production and investment group to increase investment, improve production technology, expand sales channels, and increase the income of the masses.
Guizhou has played the role of cadres stationed in villages to guide and cultivate the development of the e-commerce industry.
At the same time, the province also targeted village revitalization demonstration villages and villages with weak and slack party organizations, according to the characteristics of the selected cadres’ professional background, personal expertise, and unit resources, “send people according to the village”.
"How to deal with the phenomenon of leaf curling in the planted rice?" "What is the standard for pruning weak branches of prickly ash?" In the early morning of June 15, Li Daqing, an agricultural technology extension researcher in Yuqing County, Guizhou Province, rang out on WeChat. Stopping, he replied to the messages in the group one by one, and then filed the questions that the masses consulted one by one.
This is Li Daqing's 5th "in-patient consultation" service.
Since the beginning of this year, Zunyi City, Bijie City and other places in Guizhou have regularly carried out the industry "inquiry" activities of expert service groups relying on the "agricultural technology service guidance group". More talents go to the grass-roots front line to escort the e-commerce industry.
According to reports, "inquiry" activities are divided into two categories: "door-to-door" service and "sit-and-see" service.
The "door-to-door" service is based on the specific situation of "township ordering", led by experts and talents to sink to the front line of the agricultural industry, actively ask the masses for their needs, and timely help solve the "urgent difficulties and worries" in the development of the masses' industries.
The "sit-and-diagnose" service is led by the county's local agricultural department, relying on WeChat groups, Dingding and other software to allow the masses to consult online, and experts to "prescribe the pulse" online, effectively extending the service tentacles of agricultural technical talents and improving service efficiency.