China News Service, June 22. According to the WeChat public account of the Ministry of Culture and Tourism on the 22nd, in order to further regulate the professional behavior of online anchors, strengthen the construction of professional ethics, and promote the healthy and orderly development of the industry, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly formulated The "Code of Conduct for Internet Anchors".
The code of conduct makes it clear that in the process of providing online performances and audio-visual program services, network anchors shall not engage in 31 kinds of behaviors such as "inducing underage users to 'reward' or 'rewarding' with false identity information".
The full text of the Code of Conduct for Internet Anchors:
Network anchors shoulder important responsibilities and play an important role in disseminating scientific and cultural knowledge, enriching spiritual and cultural life, and promoting economic and social development.
In order to further strengthen the construction of professional ethics of network anchors, standardize professional behavior, strengthen social responsibility, establish a good image, and jointly create a positive, healthy, orderly, harmonious and clear network space, this code of conduct is formulated.
Article 1 Anchor personnel who provide online performance and audio-visual program services through the Internet, including those who broadcast live on online platforms, conduct real-time interactions with users, and make voice appearances in the form of uploading audio and video programs, shall abide by this code of conduct.
The virtual anchors and content synthesized by artificial intelligence technology shall refer to this code of conduct.
Article 2 Network anchors shall consciously abide by the Constitution of the People's Republic of China, laws and regulations, safeguard national interests, public interests and the legitimate rights and interests of others, consciously perform social responsibilities, and consciously accept the supervision of industry authorities and social supervision.
Article 3 Network anchors shall abide by the relevant provisions of the online real-name system for account registration, cooperate with the platform to provide real and valid identity information for real-name registration and standardize the use of account names.
Article 4 Internet anchors shall adhere to the correct political orientation, public opinion orientation and value orientation, establish a correct world outlook, outlook on life, and values, actively practice the core socialist values, uphold social morality, abide by professional ethics, and cultivate personal morality.
Article 5 Network anchors should adhere to the people-centered creative orientation, and the content of online performances and audio-visual programs they disseminate should reflect the new atmosphere of the times, sing praises to the new creations of the people, carry forward the excellent traditional Chinese culture, spread positive energy, show truth, goodness and beauty, and satisfy the masses. A new need for a better life.
Article 6 Network anchors should adhere to a healthy style and taste, consciously abandon vulgar, vulgar, kitsch and other low-level interests, consciously oppose traffic-oriented, deformed aesthetics, "rice circle" chaos, money worship and other undesirable phenomena, and consciously resist violations of laws and regulations, Behaviors that are detrimental to network civilization, contrary to network ethics, and harmful to network harmony.
Article 7 Network anchors shall guide users to interact in a civilized manner, express rationally, and consume rationally, and jointly build a civilized and healthy online performance and online audio-visual ecological environment.
Article 8 Network anchors should maintain a good sound screen image, and their performances, costumes, makeup, language, behavior, body movements, and screen display should be civilized and decent, and conform to the public's aesthetic taste and appreciation habits.
Article 9 Network anchors shall respect the right to reputation and honor of citizens and legal persons, respect individual privacy rights and portrait rights, and respect and protect the legitimate rights and interests of minors, the elderly, and the disabled.
Article 10 Network anchors shall abide by relevant laws and regulations on intellectual property rights, and consciously respect the intellectual property rights of others.
Article 11 Network anchors shall truthfully declare their income and fulfill their tax obligations in accordance with the law.
Article 12 Network anchors shall use the national language in accordance with standard writing and standard meaning, enhance language and cultural literacy, consciously curb the spread of vulgar and violent online language, and jointly build a healthy and civilized online language environment.
Article 13 Network anchors should consciously strengthen their studies and master the knowledge and skills necessary to engage in the work of anchors.
For live broadcast content that requires a high level of professionalism (such as medical and health care, finance, law, education), the anchor should obtain the corresponding practice qualifications, and report the practice qualification to the live broadcast platform, and the live broadcast platform should conduct qualification review and recordation for the anchor.
Article 14 In the process of providing online performances and audio-visual program services, network anchors shall not commit the following acts:
1. Publishing content that violates the basic principles established by the Constitution and violates national laws and regulations;
2. Publishing content that subverts state power, endangers national unity, sovereignty and territorial integrity, endangers national security, leaks state secrets, and damages the dignity, honor and interests of the country;
3. Publishing content that weakens, distorts, or denies the leadership of the Communist Party of China, the socialist system, and reform and opening up;
4. Publishing content that denigrates the fine cultural traditions of the nation, incites national hatred and discrimination, distorts national history or figures in national history, hurts national feelings, undermines national unity, or violates national customs and habits;
5. Violating the national religious policy, carrying out religious activities in non-religious places, and promoting religious extremism, cults, etc.;
6. Spoofing, slandering, distorting or showing in an inappropriate way the fine traditional Chinese culture, revolutionary culture and advanced socialist culture;
7. Spoofing, distorting, vilifying, blaspheming, denying the deeds and spirits of heroes, martyrs and exemplary figures;
8. Using deep forgery technologies such as face changing to forge or tamper with party and state leaders, heroes and martyrs, party history, history, etc.;
9. Damage the public image of the people's army, police, judges and other specific occupations and groups;
10. Advocating discrimination based on race, nationality, region, gender, occupation, physical or mental disability, etc.;
11. Promoting obscenity, gambling, drug use, exaggerating violence, blood, terror, pyramid schemes, fraud, instigating crimes or teaching criminal methods, exposing investigative methods, displaying guns, and controlled knives;
12. Fabricating and deliberately spreading false terrorist information, false dangers, epidemics, disasters, and police situations, disrupting social security and public order, and undermining social stability;
13. Excessive horror, physical pain, mental hysteria, pictures, lines, music and sound effects that cause strong sensory and mental stimulation and can cause physical and mental discomfort;
14. Insulting, slandering others or spreading their privacy, infringing on the legitimate rights and interests of others;
15. Unauthorized use of copyrighted works of others;
16. Hype up social hotspots and sensitive issues or deliberately create "hot spots" of public opinion;
17. Hype up scandals, scandals, and bad deeds, spread low-key content, and promote content that violates the core socialist values and public order and good customs;
18. Clothing and makeup, language behavior, live broadcast room set, etc. showing sexually suggestive and provocative content;
19. Introduce or display suicide, self-mutilation, bloody violence, high-risk actions and other dangerous behaviors that are easy to imitate by minors, and show content that induces bad habits of minors such as smoking and alcoholism;
20. Content that uses minors or minor characters to conduct non-advertising commercial promotions, performances or as gimmicks to obtain commercial or illegitimate benefits, and guide wrong values, outlook on life and morality;
21. Promote feudal superstition, cultural customs and ideas, violate scientific common sense, etc.;
22. Destroying the ecological environment, displaying cruelty to animals, killing and eating animals under state protection, etc.;
23. Extravagantly wasting food, displaying fake eating, vomiting, overeating, etc., or other content that is likely to lead to poor dietary consumption and food waste demonstration;
24. Guide users to interact in a vulgar manner, organize and incite fans to slander each other, provoke wars, spread rumors and attack, and implement cyber violence;
25. Marketing fake and shoddy goods, infringing intellectual property rights, or not meeting the requirements for personal and property safety, falsifying or falsifying data traffic such as transactions, attention, page views, and likes;
26. Exaggerated propaganda to mislead consumers, deceive consumers through false promises, use absolute terms, live broadcast sales of franchised and monopoly items without permission, etc. in violation of relevant laws and regulations on advertising;
27. Spread false and harassing advertisements through "barrage", live broadcast room name, announcement, voice, etc.;
28. By means of organized hype, hiring navy to buy gifts, publicizing "gift lottery" and other means, imply, tempt and encourage users to "reward" large sums of money, lure underage users to "reward" or use false identity information to "reward". reward";
29. Filming or broadcasting in places involving national security and public safety, affecting the normal production and living order of the society, affecting the normal life of others, violating the privacy of others, and other places prohibited by laws and regulations;
30. Display or hype a large number of luxury goods, jewelry, banknotes and other assets, display uncontrolled extravagant life, and belittle low-income groups to show off their wealth;
31. Acts prohibited by laws and regulations and other acts that have a negative impact on online performances and online audio-visual ecology.
Article 15 Cultural and tourism administrative departments, radio and television administrative departments at all levels must adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, strengthen the supervision and management of online performances, online audio-visual platforms and brokerage agencies, and online anchors, and effectively suppress Tighten the responsibility of the supervisor and the main body.
If online anchors are found to have violated regulations, they will promptly instruct relevant online performances and online audio-visual platforms to deal with them.
Online performances, online audio-visual platforms, and brokerage agencies shall regulate the situation of online anchors and the standard practice of online anchors, and shall be included in the scope of inspections of the administrative departments of culture and tourism, the administrative departments of radio and television for licensing management, daily management, safety inspection, and program online management.
Article 16 Cultural and tourism administrative departments, radio and television administrative departments, and comprehensive law enforcement agencies in the cultural market at all levels shall further strengthen law enforcement inspections on online performances, online audio-visual platforms and brokerage agencies, and investigate and punish online performances and online performances that provide illegal content according to law. Audio-visual platforms, and urge platforms and brokerage agencies to deal with illegal content and related network anchors in a timely manner.
Article 17 Online performances, online audio-visual platforms, and brokerage agencies must strictly perform their statutory duties and obligations, and implement their main responsibilities.
According to this code of conduct, strengthen the education and training, daily management and normative guidance of network anchors.
Establish and improve internal systems and norms for online anchors' entry, training, daily management, business scoring files, and "red and yellow card" management.
Provide positive incentives for online hosts who are positive and good, and who follow the code of conduct by example; strengthen warnings and restraints for online hosts who have violated the rules; for online hosts with serious problems, repeated problems, and persistent failures, their accounts should be banned. The relevant network anchors are included in the "blacklist" or "warning list", and it is not allowed to start broadcasting again in the form of changing accounts or changing platforms.
For network anchors who constitute a crime, criminal responsibility shall be investigated according to law.
Artists who violate the law and violate morality shall not be provided with the opportunity to publicly perform literary and artistic performances and voice their appearances, so as to prevent them from relocating and returning.
Online performance and online audio-visual brokerage agencies shall strengthen the management and restraint of online anchors, provide brokerage services in compliance with laws and regulations, and safeguard the legitimate rights and interests of online anchors.
Article 18 All relevant industry associations should strengthen guidance, establish and improve the credit evaluation system for online anchors in accordance with this code of conduct, further improve industry norms and self-discipline conventions, explore the establishment of a binding relationship mechanism between platforms and anchors, actively conduct moral reviews, and strengthen training and guidance Service, maintain a good network ecology, and promote the development of industry norms.
Internet anchors who violate laws and regulations, violate morality, and cause bad social impact should be regularly announced, and guide all platforms to boycott and punish them severely.