The exhibition - which put together 3,000 high-resolution images that are projected on giant screens, choreographed to the beat of mood music - has previously been set up in 70 cities around the world.
- There will certainly be critics who do not like it, but the main purpose has been to introduce art to an audience that does not usually visit galleries, which are perhaps more accustomed to a digital world.
We want to make the paintings come alive, quite simply, says producer Rob Kirk.
In the clip above, you can see Knut Knutsson's emotional reaction to the scaled-up van Gogh paintings.