It's not about making Berlin, Paris or New York a competitor, it's about making the creative industries visible in Frankfurt." organized a fashion week with their own resources.

For this Frankfurt Fashion Week, the city's economic development agency, headed by Oliver Schwebel, and Manuela Schiffner's creative business team have put together a program that includes more than 100 points.

750,000 euros from municipal funds were available for this.

Patricia Andreae

Editor in the Rhein-Main-Zeitung.

  • Follow I follow

Entrepreneur Sevinc Yerli contributes a whopping third to this program under the Frankfurt Fashion Lounge label.

In addition to her showroom in the Hotel Sofitel at the Alte Oper, Yerli is planning various fashion shows on its roof terrace and has invited many celebrities to the so-called gala runway show in the Alte Oper.

In addition, Yerli's program includes various shows and discussions in the Carmelite monastery.

Thanks to Wüst and Schwebel, the organizer said it was time to show what Frankfurt had to offer in terms of fashion.

They had procured the permits for the use of the cloister in the monastery, which was otherwise used as an archive and museum.

There, for example, the Frankfurt couturier Albrecht Ollendiek shows his unique fashion items.

Draw attention to Frankfurt

The success of the show was so convincing last year that she revised her initial skepticism about a fashion week in Frankfurt, said Gockel at the presentation of the program on Tuesday.

The fashion designer, who has already dressed the participants of the TV show "Germany's next top model", was enthusiastic about the response both from the audience and in the classic and digital media.

There is talk of several million to a billion contacts, especially on social channels, during the past Fashion Week.

It is not yet clear how many regular visitors the events will bring to the city.

However, Schwebel and Wüst are sure that there will be pictures again that draw a lot of attention to Frankfurt.

That is why they have also worked hard for two special event locations where fashion shows on Sunday evening mark the start of Frankfurt Fashion Week: On the one hand, the well-known Frankfurt designer René Storck, in cooperation with the German Fashion Council, presents his collection in the trading hall of the stock exchange, and on the other hand, the young fashion designer Samuel Gärtner, who also comes from Frankfurt, will present his sunset show on the Iron Bridge.

There, as in the stock exchange, only invited guests will be able to watch, but the bridge will now become a catwalk, as was hoped for two years ago when the fair announced that it was bringing the fashion week from the Spree to the Main.

The trade fair only plays a smaller role in the new version of the Fashion Week outside of its own premises with the Neonyt, a trade fair for fashion labels that focus on sustainability.

They exhibit their fashion and accessories on the Union site on Hanauer Landstrasse.

The presentation, which is accompanied by discussion events, is also aimed at end consumers who can shop there.

Some designers who organize their fashion shows as part of the Fashion Lounge also offer their pieces directly from the catwalk, and there will also be pop-up stores for unique items made on the Main in the MyZeil shopping center.

A studio will also be set up there, in which the jewelery designer Lena Grewenig and her jewelery label love.erases.nightmare.

anchors wants to work on and discuss projects with other creative people from the fashion and design scene under the title LAB 106.

A series of city tours provide insights into the city's fashion and designer scene.

The skate week represents a fashion and lifestyle world of its own, a combination of trade fair and sporting events, which contributes to the program with many - free - events and competitions around the Hauptwache and at the Osthafen and Westhafen and aims to appeal to a sporty audience.

In addition to Neonyt, fashion will determine what is happening on the Frankfurt exhibition grounds from June 21 to 24 with Techtextil, Texprocess and Heimtextil, which has been exceptionally postponed to the summer due to Corona.

According to the fair, 2,300 exhibitors will present “a broad global product range and the latest trends and innovations in fibers, yarns and production processes” as well as a lot for textile design in houses and apartments.

The full range of events, many of which are open to the public, can be found here.

Keywords: