Leave it to "Avatar" to try on clothes with the latest technology Select clothes June 7th, 18:30
"When I bought clothes online, the size didn't fit."
"It's a little troublesome to try on clothes many times at the store ..."
New technologies are being developed to solve these "worries" about choosing clothes.
Let's try on your own alter ego "Avatar" on the Internet.
This technology may change the common sense of the apparel industry.
(Yumie Sano, Reporter, Ministry of Economic Affairs)
I feel like a fashion show!
??
Six avatars with the same face walking through the runway on the illuminated screen.
It is a state of "Avatar try-on" that I experienced.
If you look closely, you can see that they are wearing different clothes.
You can compare the 6 types of coordination you have chosen at the same time, just like in a fashion show.
It is a mechanism that can never be imitated by realistic fitting.
A special device is used to create an avatar.
Surrounded by eight poles approximately 2 meters high, it houses 40 small cameras.
When I entered the device and thought that I stood with my legs open to the shoulder width, I took a picture of the whole body in just 0.5 seconds.
In less than 2 minutes, the avatar that reproduces your silhouette is completed.
Once you have an avatar, all you have to do is use the smartphone's dedicated app and choose your favorite clothes.
By operating the screen of your smartphone, you can check from the front, back, left, right, and the direction you want to see.
You can clearly see the silhouette on the back side, which is difficult to see when actually trying on.
You can try on multiple coordinates without any hassle, and you can compare them at the same time.
Even people who tend to choose similar clothes all the time can easily "adventure" the coordination that they do not choose by using this app.
It is a convenient service for those who are raising children who can not take their eyes off small children and can not shop slowly, because they can try on clothes that they cannot pick up because they care about their eyes.
Background of avatar fitting development
This "Avatar Try-on" was developed by Hakuhodo, a major advertising agency, and VRC, an IT company in Tokyo.
As the online shopping market expands further due to the spread of the new corona infection, the “quality” of online shopping cannot be improved and the fitting itself cannot be positioned as a fun “experience” rather than a troublesome “work”. It is said that the idea was the reason for the idea.
First of all, the goal is to link with the online shopping site of apparel companies so that customers can try on with their own avatars.
In addition, we would like to place the "avatar manufacturing equipment" in commercial facilities, etc., and work with apparel companies that open stores in the facilities to create an opportunity for them to visit the stores.
Mr. Noriyuki Ozaki, Hakuhodo, who is in charge of development
"I think that if you get interested first and feel free to try it on, you will be able to connect to purchasing after that. We will use that as entertainment to move the economy in a more enjoyable way. sea bream"
Also sell digital clothes at Metaverse
Furthermore, looking ahead is the development on the virtual space / metaverse.
In an era when Internet users have avatars as a matter of course, avatar fitting can be expected to be used not only to help shopping in the real world but also to dress digital fashion on the Metaverse. ..
If realized, it has the potential to become a new source of revenue for apparel companies.
Mr. Noriyuki Ozaki, Hakuhodo, who is in charge of development
"The base is to expand sales of real clothes, but beyond that, we are drawing the appearance of expanding consumption in two worlds by purchasing clothes even in virtual. I want to make demand manifest, and I think we can design the market. "
Arms can be rolled up
The movement of trying on the avatar that spreads.
Softbank, a major telecommunications company, and MN Interfashion, a textile trading company that provides materials to apparel makers, jointly announced a new app in April.
You use an avatar that looks like a mannequin.
First, enter the data of 8 items such as shoulder width, inseam, and waist in addition to your height, and set it to your own body shape.
By dressing the finished mannequin-style avatar with the clothes you choose, you can see the size of the clothes in detail and change the way you dress.
When you touch the screen with your finger, you can roll your arms and press and remove the outer buttons.
In addition, you can grate your trousers and check the so-called "sagging" style as if you were actually trying it on.
This avatar also has a function that allows you to distinguish by color which part of your clothes is under great force when you walk or sit.
The tighter the part, the more red it is, and conversely, the part with more space is displayed in blue. For example, in the case of bottoms, the knee part becomes red when sitting.
We aim to visualize even the feeling of being stretched when wearing clothes.
Apparel industry officials who visited the exhibition
"I thought that the movement of the body and clothes would be a little awkward, but it is amazing to be able to finely set the body shape. There are parts that were delayed in EC. , I would like to consider using it as a technology that my company does not have. "
Making clothes with zero prototypes
This mannequin-style avatar is about to radically change the way clothes are made.
This trading company produces samples of 2000 clothes a year.
However, once they have been proposed or exhibited to apparel companies, they will be disposed of without any help.
The clothes we consumers get in our stores are actually a lot of waste long before they are completed.
The trading company has launched a new brand to demonstrate the production of digitized clothing using Avatar.
Using special software for designing clothes with digital technology, we will enhance the design while dressing the avatar.
In addition to making clothing samples for apparel companies, this company originally worked on its own brand of clothing.
By digitization, the process of drawing drawings, making prototypes many times, and repeating checks has been renewed.
It is said that the product was completed without making a prototype.
You can also check samples with internal stakeholders and business partners online.
You no longer have to gather in one place.
By doing this, we will improve the efficiency of making clothes and reduce the mass disposal of clothes, which is a problem in the apparel industry.
Mr. Takamichi Yonezaki, General Manager, Planning and Development Department, MN Interfashion
"It takes time to order various items such as fabrics and buttons, send them to the factory, and sew them. By digitizing, the speed of sample making and the accuracy of products can be improved. I was able to do it. "
* Mr. Takashi Yonezaki's" Saki "is Tatsuzaki.
The key to popularization is the training of bearers
However, it is said that the development of human resources is the key to the full-scale spread of digital clothing making in the future.
The current situation is that digital samples have few players because it takes time to learn special techniques.
The company wants to accumulate its own achievements, share the merits of digitalization while collaborating with a wide range of apparel companies by utilizing its network as a trading company, and promote it to the entire industry.
Mr. Takamichi Yonezaki, General Manager, Planning and Development Department, MN Interfashion
"Although the lack of bearers and the degree of understanding of costs are issues, digital samples can be used not only to improve the efficiency of the process of making clothes, but also to be an asset. Uru. I want everyone in the industry to utilize digital samples and expand them, and I want to be a bridge between them. "
Avatar that continues to evolve into a more authentic "alternate" with technological advances.
The mechanism for manipulating characters online is about to change the way fashion is used to color our lives.
It seems that the ways we can choose and enjoy our clothes will expand in the future.
Reporter of the Ministry of Economic Affairs
Yumie
Sano
After working at the Aomori Bureau and the Mutsu Branch, he was in charge of the distribution industry at the Ministry of Economic Affairs.