China News Service, Shenyang, June 4th (Li Wei) The first "Tell China's Ecological Environmental Protection Story" Forum was held on the 4th in Shenyang, Liaoning Province.
At the forum, the media, experts, local representatives and other industry insiders shared their experience and exchanged experiences from work practice, theoretical research and organizational management.
Zhai Qing, Vice Minister of the Ministry of Ecology and Environment, mentioned in his speech that to tell the story of China's ecological and environmental protection, we must first tell the concept and proposition.
On the one hand, important ideas such as "lucid waters and lush mountains are invaluable assets", "man and nature coexist in harmony", and "a good ecological environment is the most inclusive people's well-being" should be well explained and publicized, so that the public can know it and know it better. On the other hand, it is necessary to interpret and disseminate important concepts such as "adhering to the integrated protection and systematic governance of mountains, rivers, forests, fields, lakes, grass and sand" and "jointly building a community of life on earth", and guide all sectors of society to participate in the construction of ecological civilization.
Zhai Qing believes that to tell the story of China's ecological environment well, it is necessary to tell not only the measures and achievements, but also the characters and deeds.
To tell the story of China's ecological environment well, it is necessary to innovate and optimize the way of expression.
It is necessary to combine "chenqing", "narrative" and "reasoning" to enhance the appeal and persuasion of the story.
It is necessary to further adapt to the international discourse system and communication system, promote the integration and linkage of domestic and foreign propaganda, and elaborate Chinese wisdom, Chinese plans and Chinese contributions.
"Those who win the youth will win the future." Zhang Yong, deputy director and first-level inspector of the Network Communication Bureau of the Central Cyberspace Administration of China, pointed out in his speech that in recent years, young people, especially "Generation Z", have attracted widespread attention from all over the world.
"Generation Z", also known as "Internet native generation", is in a critical period of value shaping. Promoting "Generation Z" to form an objective and rational view of China is related to China's future international public opinion environment.
Zhang Yong said that we must actively explore, take the common feelings and concerns of China and foreign countries as the starting point and the entry point, and use the perspective of life, civilian language, vivid descriptions, and fresh examples to show the people's sense of gain and happiness in the ecological environment. , a sense of security, let more "touchable" and "warm" stories of people and nature coexist in harmony, and strive to promote overseas "Generation Z" to deepen their cognition and understanding of China, so that China's ecological and environmental protection stories will produce more stories The resonance resonance consensus.
Although the eco-friendly story has many advantages, it is not easy to tell it well.
Nong Tao, deputy director of the Propaganda Department of the Liaoning Provincial Party Committee, suggested that publicizing a model is the best storytelling.
He suggested focusing on discovering and promoting advanced models of ecological and environmental protection, and stimulating resonance and building consensus through "touchable" and "warm" stories.
"We must make China's ecological and environmental protection stories with human warmth, human wisdom, and human light." Huang He, a professor and doctoral supervisor at Renmin University of China's School of Journalism, said.