Amman-

The love of art and the passion to delve into its details prompted the young woman, Haneen Odeh, to move the "compass" in her career path from engineering to fashion design.

The engineer and fashion designer Hanin decided to give up her work in the field of industrial engineering in a private company, and entered the world of fashion design, to innovate and present designs that mimic the beauty of roses in nature, with their various types and colors, with her keenness to follow an “unconventional” style that suits the taste of modern girls.

Fashion designer Haneen Odeh wears some of her designs that mimic the beauty of roses in nature (Al Jazeera)

Childhood.. Barbie fashion design

Fashion designer Hanin, 31, says, "I had a dream about fashion design since my childhood. I am a lover of drawing, fashion and all handicrafts. I was always keen to design clothes for my game (Barbie), so I sew them in an elegant way, similar to the prevailing fashion at the time."

Hanin found that the love of art remained within her, up to the university stage, when she began designing handicrafts, including "special notebooks for graduates", and decorated them with beautiful inscriptions and additions, which were approved by her colleagues and colleagues.

Haneen turned to occupying herself with another artistic skill in the jewelry industry, and she was interested in designing accessories that are formed from pieces of glass and old magazine paper, by recycling them and turning them into beautiful and elegant necklaces, bracelets and earrings.

Hanin: It is now summer, and the colors of roses are refreshing, brimming with energy and joy (Al-Jazeera)

Challenge and self development

Designer Hanin says, "Despite my work designing accessories, the world of fashion design fascinates me since I was young, so I decided to develop myself by enrolling in its own courses, in addition to joining specialized courses on how to plan the creation of a project at a certain time and mechanism."

And she continues, after receiving several courses, I devoted myself to developing my talent "by trying and experimenting over and over again", until I was able to design some outfits that won the admiration of followers through the page I created on Facebook and Instagram.

She adds, "I felt that I was not fully dedicated to designing fashion according to my ambition, and therefore the challenge was difficult to give up the job and the fixed income in the company I work for, but I did so," indicating that the dream and attachment to this field was greater and stronger.

The words of compliment that Haneen received from those around her and those following her designs, encouraged her to continue and develop, and accordingly she began designing several collections of modern fashion.

Miscellaneous 'groups'

The designer, Haneen, seeks to include an "name" for each of her designs, such as "Amman", "kohl", "Zumrodah", "Mouj al-Bahr" and others.

And she confirms that she slows down and thinks well before implementing the group, so that it appears in a distinctive and unconventional way, for example, when designing the "Amman" group, it asked some individuals, "What distinguishes the Jordanian capital, Amman?", and the answers were varied, but the common thing between them is the closeness of the buildings with Accordingly, she created a design similar to this content, and it was added to each piece in the collection, she says.

Emerald 2022.. Feminine designs

Hanin explains that the "Zumorodat 2022" collection is a variety of roses. Each design has a name for a flower, such as: lily, narcissus, elderberry, shelving, tulip, Jihan, orchid, and others.

Hanin says, "The girls look like roses, so I decided to make these designs. We are now in the summer, and the colors of roses are refreshing and brimming with energy and joy."

Hanin is keen to choose the fabrics very carefully, and uses skilled seamstresses to carry out her costumes, indicating that successful work requires dedication and skill, and therefore she undertakes the task of design, and sewing implements it as required.

Designs that suit the modern girl

Haneen designs clothes that suit the modern girl, whether she is a student at school or university, an employee or a teacher, or has a social occasion.

In implementing the pieces, she is keen to be "practical", with her choices of the types of fabrics and design together, and she is also keen that the pieces designed for the veiled be "complete and appropriate, and that the set or dress is loose, wide and opaque."

And it turned out that the "Zumoroda 2022" collection was very popular with girls who follow its designs, as each girl chooses the piece that suits her.

Hanin designs fashion that suits the modern girl, whether she is a student, employee, teacher, or has a social event (Al-Jazeera)

Fashion in the middle of nature

Haneen displays her designs in photo sessions that she organizes in the midst of nature. The "model" wears one of the designs, next to her are flowers, and stands on the green grass, so the scene looks like a "painting full of life."

The designer also pays attention to the details of the girl's appearance in an integrated manner, so she chooses the bag, the shawl, and the shoes, all to harmonize with the design of the dress, abaya or set.

She says, "I implemented another line of designs, which is specialized in party dresses. Every girl likes to appear on occasions with a remarkable and distinctive look, and this is what I am keen to achieve in every piece. Thank God, these models were requested locally, and in several countries, such as Palestine and the UAE, Canada, and Britain.

Finally, designer Hanin aspires to make her mark in the world of fashion, by establishing a private company for her designs, and providing jobs to support girls at work, indicating that her most concern is to be an influential person in society, and she does not hesitate to help any girl who aspires to develop her talent with art. Fashion design.