China News Service, May 27. According to Hong Kong's "Sing Tao Daily", the tourism industry has been "frozen" for two years under the epidemic. The Hong Kong Tourism Board (HKTB) announced the launch of the "Art in Hong Kong" promotion plan, hoping to spread to the world. Tourists spread the appeal of Hong Kong's art capital to maintain Hong Kong's international exposure, while promoting in-depth community arts and cultural tourism and interactive arts and technology experiences to encourage citizens to visit Hong Kong.
There will be a series of art events in Hong Kong from May to June. The HKTB will show global tourists that large-scale art events have resumed in Hong Kong. It is also the second wave of "Summer Rewards. Just in Hong Kong", encouraging the public to continue to use Appreciate Hong Kong from a new angle.
The plan will also launch three surprise activities of "Neighborhood Art Tracking", including three "big city districts" in Central, Sham Shui Po and West Kowloon, to discover more than 20 "discovered art" hotspots, and citizens and tourists can interact with information online Map to browse the introduction of attractions.
Among them, digital art applications are added, and a new webpage that supports Augmented Reality (AR) technology is launched. Without downloading, users can customize their virtual appearance, experience AR virtual interaction at designated attractions, and check in from the air.
The plan also includes holding a community art exhibition "Xi You Kee", mobilizing more than 650 primary, secondary and university students and exhibiting more than 250 exhibits, hoping to continue to introduce Hong Kong to the public, mainland and overseas tourists, and to show that Hong Kong is returning to normal. .
In order to maintain Hong Kong’s global exposure, the HKTB will also organise a number of art-themed online guided tours in the middle of next month, inviting about 1,000 Mainland and overseas media and tourism industry members to participate in the promotion of the new international Large-scale art landmark M+, Hong Kong Palace Museum, and authentic art and cultural attractions.
The HKTB will also collaborate with Art Basel to organise an online guided tour to showcase the internationalisation of Hong Kong’s art development to mainland and overseas media in the Greater Bay Area market.
Leung Mei Po, general manager of corporate affairs of the HKTB, also said that the online guided tour of 1,000 people was not the first to be held. The wine and food tour and New Year’s Eve concert held last year also held online guided tours for foreign media. The HKTB has never stopped exposing Hong Kong to the world.