In northeastern Skåne, Ola Peters runs his company specializing in reed roofs.

He previously voted for M, but in recent years it has become SD.

And it's not just about his view of societal development. 

- They have a good entrepreneurship policy, he says. 

SD has thus succeeded in making a breakthrough in a well-established moderate group of voters.

A kind of parallel to the party's success in the LO collective - a previously well-established social democratic group.

Hear more about why entrepreneur Ola Peters chooses the Sweden Democrats in the clip above.