In the early hours of her last day in the world of people, Al-Jazeera correspondent Sherine Abu Aqleh made her way to Jenin camp in the northern occupied West Bank after it was stormed by the Israeli occupation forces, in response to a dramatic escalation of a possible uprising in the city, in which the resistance expanded after Its sons carried out operations inside the occupied country.

However, the enemy, who was ready to engage in a clash with the resistance, and was waiting to fire live bullets at the demonstrators, targeted Shireen with a direct bullet in the head between the helmet and the protective shield, and she died as a martyr in a moment recorded by the cameras of the whole world.

On the same morning, Israeli Prime Minister Naftali Bennett did not hesitate to publish a fabricated video claiming that Shirin was shot dead by Palestinian resistance fighters, but then retracted following international condemnations and his government's inability to provide a narrative that refutes the accusations attributed to the Israeli occupation army, and then resorted to a strategy Well-known media outlets: denying the story, then acknowledging the existence of a suspicion, without considering the availability of evidence that the "Dovdivan" unit in the Israeli army was the one who fired the shots where the Al Jazeera crew is located, while deliberately ignoring the characters of the killers so that the incident would turn into a puzzle.

This is not Israel's only strategy in promoting its lies. In this report, we shed light on a group of media strategies for making Israeli lies and passing on the narratives of the occupying state on the Arab and international levels.

Single narrator strategy

Palestine is not like other neighboring countries on the Mediterranean coast. Many correspondents who were sent to cover the occupied land told that the conditions were worse than they estimated, and the brutality was charged in the air and distributed evenly on all the roads, and that fears did not dissipate no matter how long the years of work, and that feelings of bias towards the cause It unfolds from their eyes every time one of the passing military tanks glances at them.

No matter how many work permits everyone holds, the occupation authorities are able every time to prevent them from entering Jerusalem or conducting interviews with the residents of the camps and with those whose homes were destroyed, as well as returning them and subjecting them to search and examination at the widespread checkpoints and sudden ambushes.

Even if some of them succeeded in crossing, the eyes waiting for him do not leave him and his condition, and the published material may be subject to confiscation and destruction, and this is easier for its owner than killing or imprisonment for a few years.

On the other side, the enemy continues its war after being convinced of the limited information coming out of the field, thanks to the “gatekeepers” strategy, which makes it in control of everything that is published, relying on the scorched earth policy that imposes military censorship on journalists and prevents them from entering the field in order to ensure that Their lives, in addition to stopping the licenses of newspapers and agencies, and preventing the issuance of others, end with direct targeting of media institutions, such as the destruction of the Al-Jalaa building, which included a number of media institutions during Israel’s war on the Gaza Strip in May 2021. The Palestinian Center for Freedom and Development “Mada” documented 55 journalists were killed during their journalistic work since the Al-Aqsa Intifada in 2000.

Attracting influential elites

During the last Gaza war in May 2021, during the outbreak of events in the Sheikh Jarrah neighborhood, the theater of battles extended wider than the arena of military confrontations.

At a time when the Western media presented stories about Palestine and Israel that sided in favor of the occupation, Arabs from the east to the west were unable to fully express solidarity with the cause because their accounts on Facebook and Twitter were at risk of being blocked, access restricted and deleted as part of a media blackout campaign aimed at silencing Voices supportive of the Palestinian cause, in contrast to what happened when the war between Russia and Ukraine broke out.

The occupation seeks to guarantee the loyalties of the globally influential elites, making many major newspapers and foreign media full of narratives biased towards Israel, and some of them are nothing but Zionist newsrooms.

Studies to analyze the content of a number of news that were dealt with by the Western media have revealed a deliberate departure from the context in an unbalanced manner. Even if they present the news as it is, they manipulate it through several methods so that the recipient is left confused by the idea about the Palestinian issue, given that it is a totally unclear conflict.

For example, let us read the following story and its confused wording, which leaves any non-Arab reader confused about the circumstances of the incident: “Clashes erupted in a protest by Palestinians in a disputed neighborhood in East Jerusalem, where Palestinians threw stones, and Israeli forces fired rubber bullets and tear gas.”

Built-in Offers Strategy

The combined presentation strategy is based on the formation of a news story consisting of several information that are all true and true, but only when they are separate from each other, but linking them together quickly gives an ambiguous perception of events that cannot be easily detected.

Returning to the previous news, we find proof of that, as its information is correct in itself. The clashes took place, and the Palestinians threw stones, and the occupation forces met them with rubber bullets, but the integration of that information together reveals a frank propaganda manipulation, not to mention the failure to reveal the nature of the “disputed neighborhoods.” and its history prior to that incident.

The news also uses the word "clashes", and the word "erupted", which hides the identity of the perpetrator, and leaves the impression that the two sides began attacking each other at the same time, without the reader paying attention to the question about the causes of violence.

Moreover, anticipating the Israeli forces’ firing of rubber bullets with the Palestinians throwing stones, paints a specific picture that fortifies the recipient from siding with the Palestinians, given that the forces’ behavior came in response to them.

On the other hand, a foreign newspaper covered the same news with a more objective editorial saying that "the Israeli police raided a peaceful demonstration in the Sheikh Jarrah neighborhood of occupied East Jerusalem, and fired rubber-coated metal bullets and tear gas at Palestinians who gathered to protest against the settlers' attempt to seize their homes, and some Palestinians raised They threw stones from the side of the road and threw them at the heavily armed officers."

Here the structure of the story tells us a lot, unlike the first story, although it tells the same facts, but the detail, arrangement, and wording are very different, and they simply lead the reader to a different conclusion and bias.

Black propaganda and gray propaganda

This strategy is similar to the process of turning the tables and accusing the victim of being the culprit, by means of propaganda in which roles are switched in one blow, and cannot be revealed or attributed to a specific source.

Black propaganda is based on a hidden source that spreads misleading propaganda to discredit the enemy by misrepresenting the facts.

At other times, black propaganda aims to embellish a big lie and push the audience in a specific direction, without the recipient realizing that it is being pushed by a media source towards a particular bias.

The occupation has always practiced a difficult psychological war against the Palestinians through offensive rumors that aimed to discourage the morale of its enemies in order to break their thorns and exhaust them, to push them to abandon the idea of ​​resistance and accept the policy of the fait accompli, and exaggerate its capabilities, such as believing that the Israeli army is unbeatable, or that technical superiority The Israeli is unparalleled, and other sayings.

The black propaganda strategy aims to influence the recipient's subconscious, psyche, and behavior toward the enemy by causing a kind of damage to public opinion and supplying it with false news.

This strategy was clearly used in every war that Israel entered in Gaza, as Israeli volunteers each time falsified a set of facts, manipulated a number of photographs, and spread false news on a large scale, in addition to paying huge sums of money and investing in the media through films and press sites that leaked ideas Indirectly pro-Israel.

Despite the danger of black propaganda in not being able to reveal its source, gray propaganda is more dangerous than it, because on the contrary it appears attributed to a particular person, which makes it difficult to discover, and facilitates the task of deception.

This strategy is based on as much intelligence and cunning as possible to promote it, so half of it is a reliable source, and the other half is a poisoned bullet aimed at influencing the public, relying on the reliability of the person to whom the fake news is attributed.

#Watch: Why did our forces operate inside the #Jenin camp, and our response to the Palestinian accusations about the circumstances of the killing of #Shirin_Abu_Aqla pic.twitter.com/DSBnwNqKj2

— Avichay Adraee (@AvichayAdraee) May 12, 2022

For example, during the last Gaza war, the occupation weakened the morale of the resistance fighters and questioned their leadership by spreading false news about progress in the prisoner exchange deal with Israel, in exchange for stopping the rockets that erupted mainly in support of the Palestinians who were displaced from the Sheikh Jarrah neighborhood. In that propaganda, it contained some reasonableness to believe it, and revealed its source at a time when its intentions remained ambiguous to the public, and what increases its danger is that it usually takes more time and effort to deny it.

Repetition strategy

Israel used this strategy successfully in the 1960s, when it was known as the Six-Day War or the June setback, which ended with the occupation of Sinai, the Gaza Strip, the West Bank and the Golan, and later established the era of "fear of Israel" as the indomitable enemy and the unbeatable army.

The Iron Dome system is being promoted as an impenetrable dam today, even though it has repeatedly failed to stop the resistance's missiles in the recent confrontations.

The strategy of "repeating the novel" is based on a constant focus on a media message that the audience may not agree with, but which is repeated in a way that makes it habitual and believable.

An analysis of the content of a number of media outlets owned by the Israeli occupation reveals a series of goals that the occupying power seeks to consolidate, the most famous of which is its perception of itself as a paradise of democracy in the jungle of the Middle East.

This is confirmed by the Egyptian writer Ahmed Al-Darini in his article, “The God-Knowing Avichai Bin Adraee,” when he wrote, referring to “the leakage of an ideal and bright mental image to Arab followers of the settlement state, which surpasses their countries in beauty and organization, and whose army outweighs the armies of their countries in discipline and development,” and that This state of long-term, soft normalization is betting on Israel in leaking messages to the subconscious of Arab followers.

{And whoever kills a believer intentionally, his recompense is Hell, everlasting} https://t.co/eaKd2UHxvK pic.twitter.com/fazAVtQSQz

— Avichay Adraee (@AvichayAdraee) May 6, 2022

Enemy obfuscation strategy

This strategy assumes that the main tasks of media war are to deprive the enemy of publicly expressing themselves and their positions, whether that enemy is a political opposition, an armed movement, or even an uprising. And a state of sedation over issues that might threaten the survival of the Authority.

The United States used this strategy after the events of September 11, 2001, as the owner of global media hegemony. It issued a set of strict recommendations to its arms, and strictly asked them to refrain from publishing any news detailed about the activities of Al-Qaeda, or to expand the publication of the statements of its former leader, "Osama." Bin Laden", and even refraining from interviewing him.

(1)

From this standpoint, Israel imposes a ban on broadcasting the speeches of the leaders of the Palestinian resistance movement "Hamas", such as "Khaled Meshaal" and "Ismail Haniyeh", and ignores the spokesman of the Al-Qassam Brigades, the movement's military wing, and its media outlets are satisfied with publishing their news quickly and briefly.

The ban itself extends to a complete obfuscation of strategic secrets such as nuclear weapons and the external operations of the Mossad, up to concealing the harvest of military confrontations with the Gaza Strip, and the field and military losses it entails, in return for silencing all voices that look with questioning at the growing military capacity of the resistance's missiles. .

Effectiveness of the corona effect and overt normalization

Perhaps the greatest victory that Israel has achieved is that no one is demanding the restoration of the Palestinian state in its entirety before its occupation in 1948. In the time of large-scale regional reconciliations, everyone rushed to ride the Israeli normalization train, and made reconciliations with an entity that does not even recognize their demands to end the existing Arab-Israeli conflict On the two-state solution, a concession that was rejected for decades before the ruling elites changed, and peoples became less angry and more preoccupied with their internal problems.

Everyone has their reasons for rapprochement, but Israel, which for decades has held permanent cards to lure its enemies to it, adopts the “corona efficacy” strategy, just like advertising marketing companies that contract with an influential celebrity to promote their products.

From the same principle, Israeli propaganda promotes attracting world celebrities and obtaining their public support, starting with Hollywood celebrities, passing through the most prominent football stars, and ending with a number of media professionals and businessmen who visit the occupied land repeatedly, and finally, which is the most influential on Arab public opinion, Expanding normalization efforts with Arab countries, so that the pictures circulating of Arab and Islamic leaders with their Israeli counterparts become a regular thing, and the Israeli presence through investment and tourism becomes an “aura.”

—————————————————-

Sources

  • McQuill's theory of mass communication.

  • Studies in communication theory.

  • Industry news behind the scenes of the American press.

  • Dr..

    Farid Hatem.

    Advertising and disinformation.