[Economic Observation] Questions about "Walking Heart" of Bottled Drinking Water Products

　　Bottled drinking water is now a necessity for many people.

The data shows that the market size of bottled drinking water in my country has grown from 123.7 billion yuan in 2014 to 234.9 billion yuan in 2021.

Under the huge market volume, there is a small problem that has plagued consumers for at least 10 years - some bottled drinking water is too full, no matter how careful you are, it will inevitably spill water when you unscrew it.

　　There are various explanations for this: some are called to enhance the strength of the bottle body to prevent the bottle from being deflated during transportation, some manufacturers use the filling method of gas injection, others use the full filling method; some guess that the filling is full. In order to make consumers feel beneficial; some believe that filling is to ensure that the water quality is not polluted; others say that filling is to make the actual water volume consistent with the label on the bottle...

　　No matter how you explain it, it is an indisputable fact that overfilling caused a little trouble for the drinker, and the product was not humane enough.

For manufacturers, the factors that are more considered to improve products are cost and market.

Judging from the status quo, even if some consumers raise doubts, considering the expanding market size and the cost of changing bottles or adjusting filling methods, manufacturers finally choose to give up the convenience of consumers when drinking.

　　For a long time in the past, the huge domestic market and the insufficient supply of products have allowed many manufacturing companies to "make a profit". As long as there is no major problem with the quality of the products produced, there will always be people who use them.

However, as the supply becomes more and more abundant, consumers have more and more choices, and the era of "laying and earning" has passed.

　　At the same time, the relationship between consumers and producers in the manufacturing industry chain is being reconstructed, and the characteristics of consumers' dominance are becoming more and more obvious.

As people's pockets are bulging and they have more right to speak when shopping, cost-effectiveness is no longer the only factor to be considered in shopping, and diversified, personalized and humanized consumer demands also follow.

　　In the past, the producers of "laying earning" should sit up and think about how to further satisfy their emotional demands while satisfying consumers' functional demands, provide them with a better user experience, and even create value for them.

　　In a big way, consumer-centricity is the future development direction of the manufacturing industry, and it is the general trend to design and produce products for the purpose of making people more convenient and comfortable.

Smaller, the money is in the pockets of consumers, and manufacturers have to learn to please.

　　In the past, people had to adapt to products, but now products have to adapt to people.

In fact, a humanized product often has its own temperature.

For example, some manufacturers set Braille on beverage cans to facilitate blind people to identify specific product types; some chewing gum manufacturers put some small pieces of paper in the packaging for consumers to chew and dispose of.

These designs are not great, but they are "heart-warming" or even "heart-warming".

　　Once a product can provide people with the ultimate user experience and make people feel convenient and comfortable, people are often willing to actively recommend it to others.

Especially with the development of social media, sharing has become the norm in life.

A good word of mouth will save a large amount of advertising costs for manufacturers.

　　To realize the humanization of products, we must not only follow the assembly line, but also "walk the heart".

Good products are inseparable from the hard power of technological innovation, and also need the blessing of refined management and insight into the soft power of consumers.

This will jointly form the core competitiveness of future manufacturing enterprises.

The consumer-centric concept needs to run through the whole process of production.

Only by knowing more about consumer needs and interacting with consumers in the design and production links, can the products produced have an emotional connection with consumers.

　　So, back to the issue of bottled drinking water, can companies think of a way to prevent consumers from spilling water when they twist the cap?

Or, how about a warm reminder before solving the problem?

　　Du Xin