From the point of view of audience share, this is a "historic record" for the opening ceremony, which gathered 12.2% of viewers between 6:50 p.m. and 7:55 p.m., according to a press release from France 2.
In number of viewers, the opening ceremony did four times better than that of last year on Canal + (424,000, or 2.3% audience share), unusually scheduled for the beginning of July because of restrictions due to Covid .
If the Cannes opening ceremony achieved much better scores this year, it nevertheless attracted fewer viewers than Nagui's game "Don't forget the words", normally broadcast by France 2 at this time.
In the previous days, this show had gathered between 2 and 3 million viewers.
The most prestigious film festival in the world has chosen this year France Télévisions and the online media Brut as "exclusive media partners", at the expense of Canal +, its historical partner for nearly 30 years.
On the online media Brut, "the videos published on the occasion of the opening ceremony recorded a total of 10.6 million views around the world, including 5.2 million in France", according to the joint press release. to both groups.
They have "been posted on Facebook, TikTok, Instagram, Twitter, YouTube and Snapchat", it is specified.
Ukrainian President Volodymyr Zelensky during a videoconference at the opening of the 75th Cannes Film Festival, May 17, 2022 CHRISTOPHE SIMON AFP
Presented by Virginie Efira, the opening ceremony was marked by a surprise intervention by Ukrainian President Volodymyr Zelensky, in a video message from kyiv.
© 2022 AFP