News Background:
Since the end of April, on the mainland online social platform Douyin, Taiwanese artist Liu Genghong, who is doing fitness live broadcasts, has become popular. By teaching netizens to do aerobics on the mainland online social live broadcast platform, he has triggered the "Liu Genghong boy" among young people on both sides of the strait. ""Liu Genghong Girl" is hot.
According to incomplete statistics, at present, his account of the same name opened on Douyin has exceeded 45 million fans.
Liu Genghong became popular, and as expected, the green media on the island jumped out to play "Lemon Essence" as soon as possible.
The representative media of green media "Sanli News Network" recently posted on Facebook that Liu Genghong "fished with his family in the mainland, and earned 560,000 (NTD) directly from a live broadcast. Such a poor artist has a market in the mainland!" Fortunately, the eyes of netizens on both sides of the strait are sharp, and the glass hearts of Lvying are broken again. Some netizens on the island comfort Lvying: "Liu Genghong has been deeply cultivating the mainland market for many years, and he has caught up with this round of mainland home fitness trend. , it is completely reasonable for people to become popular..."
The rapid development of the mainland's Internet industry in recent years has made the mainland the world's largest Internet market, and more Taiwanese youths choose to "land" to find a stage to realize their self-worth.
In this issue, we invite several Taiwanese youths who are engaged in the creation of new media content inside and outside the island and pay attention to the development of social media in mainland China, to deconstruct the "Liu Genghong phenomenon" in their eyes.
Recently, Taiwanese artist Liu Genghong has used social new media to drive people on both sides of the strait to "cloud" fitness fever, sparking the creative enthusiasm of a group of Taiwanese youths who are also engaged in self-media content creation and fitness-loving in the mainland.
A few days ago, a MV titled "We Are All Liu Genghong" reignited the fitness craze on the "cloud", showing the youthful demeanor of the era.
The song was written by mainland lyricist Lu Hongya and composed by Fang Zhou. Eight young Taiwanese from Shanghai, Xiamen, Guangzhou and other places participated in the recording.
(Xiu Jing)
I have worked in the media on both sides of the Taiwan Strait.
As a media person, I always value my genes and mission of "biography" + "media". This time, I initiated the cloud recording of the MV of "We Are All Liu Genghong", and also wanted more Taiwanese young people to see me and the current The status of Taiwanese partners developing in the mainland.
Brother Geng Hong has been engaged in fitness sports for more than 20 years. During this Shanghai epidemic, he became popular. It can be said that the right time and place are right for people. Of course, the most important thing is his own personal efforts and accumulation.
The rapid development of the mainland's Internet industry has made the mainland the world's largest Internet market.
Relying on professional fitness experience and distinctive live video broadcasts, Brother Liu Genghong has become a well-known internet celebrity with tens of millions of fans.
His successful example also fully proves that the mainland stage is limitless.
——Qiu Qingling, a Taiwanese self-media person in Shanghai
In Taiwan, the influence of TikToK (the overseas version of Douyin) is indeed not lost. The statistics recently seen are that there are 3 million TikTok users on the island.
I was doing compulsory military service in the military camp recently, and I found that the topics discussed by my peers around me were also some popular content on Douyin and Xiaohongshu, which really surprised me.
It turned out that it wasn't just me. When the TikTok music started, everyone's mood changed.
So in my opinion, there will be the next "Liu Genghong" among the young people on both sides of the Taiwan Strait, because daily social media platforms such as Xiaohongshu and Douyin have become a part of the daily life of our younger generation in Taiwan, and it has even become a measure of a One of the criteria for whether young people in Taiwan are fashionable enough and whether they can keep up with the trend.
From another perspective, isn't it a good thing that more Taiwanese talents like Liu Genghong can be loved and affirmed by mainland compatriots?
We know each other best, and we can achieve each other.
——Huang Yuexuan, a young man on the island
When I started live broadcasting, there were also many friends on the island who were not optimistic, saying that I was not good-looking, and my figure was not that good.
But I have been very optimistic about the short video creation market in mainland China from the very beginning. Some of the achievements I have achieved now can also show that as long as we insist on doing the right things, the motherland loves you, and we will definitely win.
——Wang Chenyi, a Taiwanese live broadcaster who started a business in Xiamen
If you have chosen to "lie down" due to the recession on the island, and therefore cannot accept that we bravely walked out of the island and developed through our own efforts, then what I want to tell you is, come to the mainland bravely, and do what you dream with your strength. Owner.
Instead of thinking in your heart, it is better to take courage and take action.
In the four years I have worked hard in the mainland, what I have felt is the tolerance, openness and fairness of the mainland market environment. I sincerely recommend that all Taiwanese partners who are interested in creating new media content come to the mainland to take a look. This will make you suddenly enlightened. .
——Xue Yingxuan, a Taiwanese film and television worker who started a business in Wuhan
The epidemic has forced many people to stay at home and restrict travel.
Therefore, scenarios such as fitness and shopping have gradually shifted to online.
The "Liu Genghong Phenomenon" is a perfect interpretation of the right time, the right place, and the people. It reflects the mentality of our younger generation in the face of temporary difficulties. The fight against the epidemic starts from exercising the body and improving immunity. It may be that the young Taiwanese who came to the mainland to develop can try it. a way of making a living, why not do it!
——Taiwanese Xu Yixin, who started a business in Xiamen
I remember writing an essay when I was a student, titled "Walls and Bridges", which was mainly about interpersonal relationships.
The two sides of the Taiwan Strait also need a bridge to bridge the gap in the middle, but there are often people on the island who build an invisible "heart wall" for ideological self-interest, causing even greater estrangement between the two sides of the Taiwan Strait.
The example of Brother Liu Genghong also brings a revelation to young people on both sides of the Taiwan Strait, especially Taiwanese youth, that is, to actively integrate into mainland life, realize personal style, and at the same time realize individual value.
And through the new media platforms of various media to actively communicate with the mainland people, and express our attitude towards life through our words, music, and creativity, these flames of hope will condense into a group of hot and warm content Products, in my opinion, this process is also a process in which compatriots on both sides of the Taiwan Strait further spark sparks in the "mutual meeting" and enhance mutual understanding.
——Annie Yang Xiaoshuai, the young beauty of the island
I think it's a good thing that Brother Liu Genghong can become popular this time. He has always brought positive energy to everyone, and let more Taiwanese youth know that as long as there is good content in the self-media era, everyone will become the protagonist of the era. It is important It is how we become a self-media creator full of sunshine and upward power.
——Xia Yunhao, a Taiwanese self-media person who started a business in Guilin
Before Liu Genghong, major new media platforms on both sides of the strait already had large and small fitness anchors. Brother Liu Genghong, through the "Cloud Fitness" short video, was able to become popular in many places in the mainland during the special time when the new crown pneumonia epidemic was under control, which shows that he is very interested in the market A new traffic window has appeared in the fitness live broadcast. Who can seize the window will test the wisdom of video producers.
——Wang Zixuan, a Taiwanese student at Jinan University