Promote the same network in urban and rural areas at the same speed to improve farmers' digital literacy
Turn on your mobile phone, you can watch news, watch videos, and shop for your favorite consumer goods online; a single network cable allows children at both ends of the city to take a class and share high-quality educational resources; across the screen, farmers can ask famous doctors in the city from the village clinic. Seeing a doctor...Digitalization is changing every aspect of rural life increasingly profoundly.
According to Li Daoliang, deputy director of the Agricultural and Rural Informatization Expert Advisory Committee of the Ministry of Agriculture and Rural Affairs and a professor at China Agricultural University, these vivid application scenarios show the broad prospects of digital rural life.
Digitalization has great potential to improve people's livelihood and narrow the gap between urban and rural areas
"Unbalanced urban-rural development and insufficient rural development are the concentrated manifestations of the main contradictions in my country's society. Digitalization represented by 'Internet +' can break through the limitations of time and space, and has great potential in promoting rural development, ensuring and improving people's livelihood, and narrowing the gap between urban and rural development." Li Daoliang said that, for example, various localities are actively improving the telemedicine service network. Many farmers can enjoy the city's medical services at their doorsteps, and the difficulty of seeing a doctor can be alleviated.
my country has initially realized the organic integration of digitalization and farmers' life.
From 2014 to 2021, my country's rural online retail sales increased from 0.18 trillion yuan to 2.05 trillion yuan, an increase of more than 10 times.
Up to now, the coverage rate of national telemedicine service counties (districts and cities) has reached about 90%, and 100% broadband access has been achieved in primary and secondary schools (including teaching points) nationwide.
"Digitalization has penetrated into all aspects of rural life, but there is still great potential to be tapped." Li Daoliang said that the next step is to vigorously promote the optimization and upgrading of rural information infrastructure in terms of hardware, continue to promote the "same network and speed" in urban and rural areas, and gradually fill in the Bridge the “digital divide” between urban and rural areas; promote the digital transformation and upgrading of traditional infrastructure such as rural roads, electric power, water conservancy projects, and cold chain logistics, and promote the construction of smart transportation, smart grids, smart agriculture, and smart logistics.
In terms of software, it is necessary to continuously enrich and improve the supply of information services that adapt to the characteristics of "agriculture, rural areas and farmers", build a comprehensive agricultural information service platform, strengthen services, improve functions, and simplify operations, so that the villagers can use them well.
Promote the extension of smart city platforms and services to rural areas, promote the sharing, opening, and effective integration of agricultural-related government information resources, facilitate the promotion of basic public services in rural areas, and facilitate the equalization of urban and rural public services such as education, medical care, and culture.
Get through the blocking points, break through the difficulties, and let the people have more sense of gain, happiness and security
Li Daoliang believes that expanding and deepening the application scenarios of digitalization in rural life has broad prospects. The next step should be to break through the obstacles and break through difficulties, so that digitalization can help rural life more convenient and better.
Open up the "last mile" of rural logistics and promote the high-quality development of rural e-commerce.
This year's "Government Work Report" proposed to develop rural e-commerce and express logistics and distribution.
Li Daoliang said that it is necessary to vigorously improve the service capabilities of village-level e-commerce, encourage local supply and marketing departments, mobile operators and agricultural products e-commerce enterprises and other social forces to actively introduce modern information technology, promote rural supermarket chains, village-level convenience stores, comprehensive service agencies and other entities Informatization transformation of outlets, providing services such as purchasing agency, agency collection agency, logistics distribution, electronic payment and other services.
Improve the rural e-commerce logistics system, support large-scale distribution enterprises to sink into the supply chain with county towns and central towns as the focus, promote the establishment of long-term and stable production and sales docking relations, and promote the construction of cold chain logistics facilities for storage and preservation of agricultural products.
Promote the innovation of operating mechanisms and service models, promote industry collaboration and resource sharing, and solve problems such as high rural logistics costs and difficult sustainable development of operating organizations.
Improve farmers' digital literacy, so that they can better enjoy digital dividends.
This year's Central No. 1 document proposes to strengthen farmers' digital literacy and skills training.
"This has a strong practical relevance. On the whole, the villagers' digital concept and application level are still relatively poor. This is a difficulty that needs to be solved." Li Daoliang believes that the key to improving farmers' digital literacy lies in improving farmers' cognition, willingness and The premise is to strengthen the publicity and demonstration of digital rural application scenarios, and to enhance farmers' cognition and willingness to learn about digital technologies. Building a platform for improving farmers' digital skills such as rural e-commerce training is the foundation.
It is necessary to guide enterprises and public welfare organizations to participate in the improvement of farmers' digital skills based on the actual situation in rural areas, and further play the role of the Agricultural Information Service, select and recruit information personnel from returning to the countryside and rural youth, and train left-behind groups in rural areas so that they can learn Use smart devices such as computers and smartphones to master skills such as online shopping and the use of various common apps.
Our reporter Gu Zhongyang