General Secretary Xi Jinping inspected Yanbian Korean Autonomous Prefecture in Jilin Province on July 16, 2015, and came to Guangdong Village, Dongcheng Town, Helong City, to have a discussion with the local people.

Recently, a reporter from Xinhua News Agency paid a return visit to Jin Jun, a village representative who reported to the general secretary about his experience of returning to his hometown to start a business.

　　【Scenario Playback】

　　Before entering the village, you have to pass through a large paddy field.

General Secretary Xi Jinping got out of the car and walked along the muddy ridge into the paddy fields to communicate with the villagers and agricultural technicians who were working in the fields.

The general secretary said that China has a population of 1.3 billion, and it is up to us to stabilize food production.

Grain should also be branded, so that the price is good and the benefit is good.

I wish the villagers a great harvest.

　　Afterwards, General Secretary Xi Jinping held a small symposium in a villager's home.

According to the Korean custom, the general secretary took off his shoes and walked onto the kang, sitting cross-legged and the villagers pulled home.

The 32-year-old Jin Jun, as a representative of young entrepreneurs who returned to his hometown, sat next to the General Secretary and reported to the General Secretary his entrepreneurial experience in rice planting and processing.

　　【Jin Jun's voice】

　　"The food should also be branded." General Secretary Xi Jinping's words suddenly opened my mind.

　　After returning from studying abroad in 2009, I set up an organic rice farm and a rice processing company in the village, trying to lead the villagers out of the farming method of "every family guards one acre and one third of the land".

But at that time, at most 30 tons of rice were processed every day, which was basically sold locally, and good rice could not be sold at a good price.

　　The general secretary's entrustment pointed out the direction for the development of our Yanbian rice and Jilin rice industries, and gave us the confidence and confidence to pursue industrialization and branding.

Photo by Xinhua News Agency reporter Yan Linyun

　　In order to build the brand, we went to many places to visit and asked agricultural technology experts to provide scientific and technological support for rice planting.

The old varieties have been improved, and the rice grains have become finer, finer and more fragrant.

　　The quality has improved. We have expanded the planting scale, expanded the processing plant, introduced specialized processing equipment and standardized production lines, and opened up new sales channels with the help of online marketing.

Rice, which was only sold offline in the past, is now sold all over the country through e-commerce platforms.

　　Over the years, with the help of governments at all levels, Guangdong Village has become a national demonstration base for the popularization of organic rice cultivation and a national environmental protection certified organic rice base.

The price of rice has gone from 8 yuan per kilogram in the past to 15 yuan per kilogram now, driving more than 300 villagers to become rich together.

　　Back then, the general secretary encouraged me to work hard, and now I want to report to the general secretary that over the years, our Yanbian rice has not only been sold all over the country, but also to South Korea, Japan and other countries.

This is something that I never dared to think about in the past. Yanbian rice has changed from "scent" to "sound".