Among other things, detailed descriptions of over-the-counter medicines must have been provided.
Information about what is added to the shopping cart, what the purchase costs, the customer's telephone number and email address were also provided.
If you shop at a physical pharmacy, the staff may not give out similar information about their customers.
- You must not even tell that someone has been inside the pharmacy.
It is completely different access to information online, than it is in real life, says Mariann Rinse, pharmaceutical inspector at the unit for pharmacies and over-the-counter retail at the Medical Products Agency, to Ekot.
"We want to do the right thing"
The radio's review has led to Apoteket stopping sending information and the company has reported itself to the Privacy Protection Authority.
According to the report, between half a million and one million people may have been affected.
According to Chief Legal Officer Anna Rogmark, the purpose has been to follow up Apoteket's own advertising on Facebook and she also points out that the information has only been disclosed to those customers who have approved cookies for marketing.
- You raise important issues for us and we want to act on them.
Possibly based on the fact that we had some weaknesses in our processes.
We want to redo and we want to do the right thing, to Ekot.