Piers Morgan is back.

A year ago, the feisty presenter left the ITV studio in a huff in the middle of his breakfast show when the weather forecaster attacked him on camera for a tirade against the Duchess of Sussex after Oprah Winfrey's interview with Prince Harry and Meghan Markle tends to refer to Morgan as "Princess Pinocchio".

Morgan then handed in his resignation, stylizing himself as a free speech martyr.

Now he's returning, amid great fanfare, with a self-declared mission to "cancel culture before it cancels our culture."

Morgan is a brand for Murdoch

Gina Thomas

Features correspondent based in London.

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Now Morgan is back on the job with Rupert Murdoch.

The media entrepreneur had promoted him to editor-in-chief of the sensational newspaper “News of the World” in 1994.

Morgan was 28 at the time.

He's now a brand on both sides of the Atlantic, which is why Murdoch has hired him to be the star presenter for his TalkTV channel, which launched Monday night.

Four weeknights, viewers of the new 24/7 channel can enjoy Morgan's cocky, polemical moderation for an hour.

His show Piers Morgan Uncensored is also carried by Murdoch's other channels, Fox Nation in the United States and Sky News Australia.

The two have agreed a three-year package that is said to be worth an outrageous £50m.

TalkTV is Murdoch's hesitant re-entry into British television.

In 2018 he had sold his shares in the broadcaster Sky, which he had founded almost thirty years earlier.

In between, he had scaled back plans for a new station.

However, the uncertain start of GB News last June seems to have encouraged him that his media group could make a better entry into the opinion-forming British television business.

The launch comes as tectonic plates are moving across the UK broadcast landscape.

The BBC is struggling to survive in its 100th year and Channel 4 is set to be privatised.

Meanwhile, several operators are trying to capitalize on the frustration of the incumbent broadcasters' tendency to

TalkTV seems poised to outperform GBNews in the fight against Wokeness.

Piers Morgan returned from the break with the Nelson Mandela-style greeting that he had come a long way to freedom of speech.

There followed an unbridled rant against "ideological imperialism," the "fun police," "Internet excavators," and the intolerable self-righteousness of hypocritical celebrities.

Here's a jab at "political evader" Boris Johnson, there's a swipe at Prince Harry and Meghan Markle.

His show will be an island of sanity in a world gone mad, Morgan promised, vowing to expose the nonsense night after night.

He toned that he believes in justice and equality for all before returning to his conversation with Donald Trump,

The "most explosive interview of the year" had been announced in double-page ads with the headline "Morgan v Trump" after the style of a big boxing match.

In another ad, Morgan even wore red boxing gloves and looked like a snarling lion.

This coup, which Morgan had landed, almost failed because of Nigel Farage.

The Brexit trailblazer fills the same role of provocative star presenter on GBNews that Morgan now fills on TalkTV.

Farage, who is close to Trump, had leaked a dossier containing critical comments by Morgan, including calling the former president an "absolute narcissist."

Trump finally relented and, orange-brown faced, sparred with Morgan for more than an hour instead of the agreed-upon twenty minutes before, reportedly,

However, the conversation was not broadcast in one piece, but rather presented and commented on by Morgan as a kind of cliffhanger.

To find out how it turned out, viewers had to wait for the second part on the second day of broadcast.

Meanwhile, they learned that under Trump, the Russian attack would never have happened because he threatened Putin as no one had ever threatened him;

that Trump feels vindicated in his scathing judgment of Angela Merkel and her dependence on Russian energy;

that Boris Johnson had become too "green" for him;

that Biden is driving America to hell.

The indirect signal that Trump would run again served as the headline news of TalkTV's tabloid-style half-hourly newsflashes for the remainder of the evening.

They consisted largely of self-generated headlines taken from the various programs.

Before and after Morgan, viewers have been treated to a relentless series of attacks on "Snowflakes" in this haven of free speech.

Instead of advertising, there were hints to the rest of the program every ten minutes, accompanied by obtrusively repetitive music, so that at the end your head was pounding from the noise and cannonades of opinion.