Female entrepreneurs often face an uphill battle in the business world, receiving only a small percentage of the available venture capital funding, and often suffer discrimination and sometimes harassment.
In a report published by the American magazine "Forbes", writer Serenity Gibbons said that despite all the hardships faced by women entrepreneurs, they continue to thrive.
To reach this level, they must succeed during their first year of business by preparing for the opportunities and challenges that may come their way.
Combating 'entrenched patterns'
Female entrepreneurs often face prejudices about the usual perception of an entrepreneur, what a woman can and cannot accomplish and how dedicated she should be to realize her business ideas.
In a blog post, LaunchBit co-founder Elizabeth Yen wrote, "I've been attending some entrepreneurial events where people think I'm a caterer or party organizer, which really confirms to me that these stereotypes about The right format for entrepreneurs is already in place. The situation has improved a bit with more women business owners."
She recommends that women entrepreneurs confront people with stereotyped ideas.
Building confidence
The writer pointed out that women entrepreneurs will face many skeptics, but they should be careful not to question their abilities.
Unfortunately, self-doubt and a lack of self-confidence can negatively affect thinking, ultimately preventing you from reaching your full potential as an entrepreneur.
Joining the women-only entrepreneur groups has helped her “learn to build self-confidence and overcome negative talk,” says Alison Guterman, CEO of Gelmar. To grow and learn from their outside perspectives and experiences.”
Communicate with your target audience
“Our first year in the business was very exciting because we saw our audience and brand grow as we reached out to like-minded customers interested in our products,” says Ashley Sarnosky, co-founder of Sunnie Hunnies. Our personalities shine, as connecting our faces to the brand creates a personal touch and a level of connection that cannot be obtained otherwise.”
The writer added that studies have found that women are more empathetic than men, which female entrepreneurs can use to their advantage when marketing a new product or service, as it becomes easier by creating emotional attraction that enables you to understand and communicate with your audience better, and win a group of loyal consumers .
learning and growth
And if there's one thing you can expect during your first year as a business owner, it's a lot of learning and personal growth. One learns much more by running one's own business than one might learn after reading 100 articles on the subject.
Female entrepreneurs will face constant ups and downs during the first year, and they will undoubtedly face rejection and make mistakes, but wins emerge when sales are achieved and customers are satisfied.
The most important thing is not to give in in the face of failures and setbacks, and not to be overconfident when you succeed too.
Take a step back so you can look at the lessons that can be learned from everything you have encountered during your first year on the job.
Be patient during the first year
The first year in the business can be challenging for any female entrepreneur, but it also provides amazing opportunities to dig deeper and learn about her true strengths.
By doing your best and using the business acumen you have already developed, you can lay a solid foundation for your new company, regardless of any obstacles that might try to keep you off the right track.