Shanghai, a city of red glory.
It is not only the birthplace of the Communist Party of China, but also the place where the Communist Party of China's united front policy was proposed.
Since the launch of the party history study and education, in order to vividly demonstrate the important magic weapon role of the united front in the party's century-long history, relying on Shanghai's rich red resources, the special propaganda of "Hundred Museums and Hundred Objects Talking about the United Front" has been carried out to inspire the city's United Front cadres and the vast United Front. Members explore the password of their original aspirations in the study and education of party history and learn the strength to forge ahead.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Focus on thought leadership with live red resources
As the birthplace and origin of the party, Shanghai is a city with a glorious tradition of the united front, with a wealth of red venues, memorial sites and landmarks.
The "Resolution on the "United Front of Democracy" adopted by the Second National Congress of the Communist Party of China in 1922 was our party's first special document on the united front, and was of great significance in the history of the development of the party's united front. status and meaning.
Looking back at the century of struggle, the Shanghai United Front has also formed a unique historical and cultural tradition of the United Front.
The special promotion of "One Hundred Museums and Hundred Objects Talking about United Front" visits red venues and United Front propaganda positions in the city, carefully sorts out the United Front objects and United Front elements in the venues, and deeply excavates the United Front ideas and connotations contained in the red resources. In the form of "posters", it tells the red mark of the vast number of patriotic democrats and United Front members and the Chinese Communist Party in various historical periods of China's revolution, construction and reform, sharing weal and woe with the Chinese Communist Party, and guiding the majority of United Front members to learn and educate through party history and establish a correct history We should strengthen our ideals, beliefs and responsibilities, and consolidate the common ideological and political foundation for unity and struggle.
Focus on innovative ways to strengthen brand building
"One Hundred Museums and One Hundred Objects Talking about United Front" has strong originality and identity. It is a special propaganda activity for Shanghai United Front to celebrate the centenary of the founding of the party and to study and educate the party's history. It is also an important project for the United Front to serve and enhance the construction of Shanghai's urban soft power one.
The hand-painted posters are short and concise, and the content is both interconnected and independent of each other.
Under the careful design of the editors, each hand-painted poster takes the red stadium as the background, and displays the United Front objects in the close-up, giving full play to the literary and artistic power and appeal of the painting.
At the same time, in a vivid form of combining calligraphy and painting, with a length of about 150 words, it tells the historical objects in the red venues and the stories of the party history behind them, and reproduces the emotional, vivid and three-dimensional revolutionaries and patriotic democracy. person image.
Inherit the great spirit of founding the party and continue the red blood gene.
The hand-painted posters full of design sense not only show the spiritual character of the city of Shanghai, but also show the important magic weapon role played by the United Front in the national revolution, construction and reform in various historical periods, so that the learning and education of party history has both Thematic, educational and appreciative, but also effectively enhance the attractiveness, appeal and dissemination power, making the party history learning and education "new" more attentive.
Amplify the effect of communication and continue to forge ahead
"One Hundred Museums and Hundred Objects Talking about United Front" comprehensively uses public accounts, magazines, official websites, etc., to carry out multi-channel, wide-coverage, and three-dimensional publicity, and continue to amplify the dissemination effect of special publicity and the transformation of achievements in party history learning and education.
The official WeChat account of the United Front Work Department of the Municipal Party Committee "Pujiang Tongzhou" has set up a column for "One Hundred Museums and Hundreds of Things Talking About United Front" for serialization. So far, 69 hand-painted posters have been released.
The official WeChat accounts of the municipal Party committees of the democratic parties, the units of the municipal United Front Work system and the United Front Work Department of the district committees also actively forwarded it, with a cumulative number of readings exceeding 500,000.
Many United Front members and United Front cadres have left messages to express their affirmation and continue to provide clues for the collection of hundreds of museums and objects.
At the same time, the hand-painted posters of "One Hundred Museums and One Hundred Objects Talk about United Front" have also settled in Shanghai's "Red Road" platform for learning a powerful country and IP SHANGHAI, a Shanghai city image resource sharing platform.
Combined with the "I am a United Front propagandist" activity and the "I do practical things for the masses" project, "One Hundred Museums and Hundreds of Things Talking about United Front" has also developed derivative products of party history learning and education.
Design the logo picture of "Hundreds of Museums and Hundreds of Things Talking About United Front", and produce new media products, etc.
Went to the school for children of migrant workers in Minhang District to carry out a series of party building and student aid activities of "Glowing Light into Moment".
In the follow-up, the Shanghai Branch of China News Agency will launch a special publicity campaign of "One Hundred Museums and Hundred Objects Telling the United Front", and continue to tell the story of the century-old struggle of the deep party.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee of the Second Congress of the Communist Party of China
Shanghai is the place where the party's united front policy was proposed. The "Resolution on the "United Front of Democracy" passed by the Second National Congress of the Communist Party of China in 1922 has a pioneering and important position and significance in the history of the development of the party's united front. .
Looking back at the century of struggle, the Shanghai United Front has also formed a unique historical and cultural tradition of the United Front.
The picture shows the site of the Second Congress of the Communist Party of China (the Memorial Hall of the Second Congress of the Communist Party of China) at No. 30, Lane 7, Old Chengdu North Road, Jing'an District, Shanghai.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Zhou Mansion: It is an office established by the Communist Party of China in Shanghai during the negotiations between the Kuomintang and the Communist Party.
Zhou Enlai, Dong Biwu and others have met with people from all walks of life here many times and held Chinese and foreign press conferences here, expounding the party's consistent position on peace and democracy.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Sun Yat-sen's former residence: It is the residence of Sun Yat-sen and Soong Ching Ling in Shanghai.
Sun Yat-sen met here with Comintern representative Vijinsky and Chinese Communist Party representative Li Dazhao, etc., and promoted the first cooperation between the Kuomintang and the Communist Party with far-reaching significance.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Soong Ching Ling's former residence: It is the place where Soong Ching Ling lived for the longest time in her life. Soong Ching Ling called it "my lovely home", and it is also an important place for her to carry out state affairs.
The displays in the former residence remain the same as before Soong Ching Ling's death.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Huang Yanpei's Former Residence (Inner History): It has a history of more than 170 years. Huang Yanpei was born here in 1878.
There is an exhibition of Huang Yanpei's life in the former residence, showing Huang Yanpei's glorious life with rich and detailed historical materials and real objects.
Photo courtesy of the United Front Work Department of the Shanghai Municipal Committee
Former site of Shanghai General Chamber of Commerce: It is the earliest meeting site of Shanghai Federation of Industry and Commerce.
Witnessing the development of national industry and commerce in modern Shanghai, Chen Shutong, Rong Yiren, Jing Shuping, Sheng Pihua, Liu Jingji, Guo Xiuzhen and others worked and studied here.