In addition to closing its stores in the country, Chanel has also introduced procedures to ensure that their products are not used in Russia.
This is because customers who shop in a country where they are not registered can fill in a form.
In a statement to the BBC, the company says that they only follow EU sanctions.
TV profile: Support us
However, the increase has caused Russian social media profiles to react.
“
If you agree with me, support this challenge.
It does not matter if you have a bag or any other product of this brand, you can draw the Chanel logo on a piece of paper, iron it over and thus support us
", wrote the Russian host and actress Marina Ermoshkina in a Instagram posts earlier this week.
In the accompanying clip, she picks up a pair of garden shears to cut a dark gray Chanel bag and after that, more Russian influencers have followed.
“Looks rehearsed”
The site Vice has previously revealed how Russian influencers were paid to share content that "calls for national unity".
- It is difficult to determine whether this is the case in this case, but what speaks for it is that it looks very rehearsed, especially compared to other posts they have published, says Leysan Storie, senior lecturer in strategic communication who has researched Russian network activism.
She says that among the group that supports the war, most belong to the older generation.
- In such cases, it could be an attempt to reach younger women with an issue that you think they care about.
But it can also very well be the case that these profiles genuinely feel offended.
And considering that one of them has nine million followers, it gives her a certain power to influence her target group.
Meta's platforms, including Instagram, were blocked in the country in March.
Leysan Storie says that many people got around the block by using a VPN connection.
- These clips fit in well with more clips that are circulating on social media right now and that all have the same patriotic and nationalist message: Russians must stand united.
These stories of vulnerable Russians are repeated in the hope of consolidating the Russian narrative that Russia and its people are victims.