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China News Service, Lishui, April 8 (Fan Yubin and Ye Ping) Zhejiang Longquan, named after the sword and shining with porcelain, is a famous national historical and cultural city.
At present, Longquan is concentrating on "rejuvenating the sword and porcelain capital in an all-round way and striving to build a high-quality Longquan".
How to integrate cultural advantages with social and economic development?
How to create a new engine for the integrated development of culture and tourism?
How to increase the popularity of a small town?
Zhang Yougang, the scenery of Baoxi, Longquan, Zhejiang
It may be possible to understand Longquan from Longquan celadon.
The dragon kiln built on the mountain is shaped like a dragon.
In the era of wood burning, Longquan celadon products were all fired in the Long Kiln.
In September 2009, the traditional firing technique of Longquan celadon was selected into the UNESCO "Representative Works of Intangible Cultural Heritage of Humanity" list, which is the only ceramic project selected in the world.
This honor gives Longquan Celadon an additional responsibility, that is, the protection and continuation of the traditional firing techniques of Longquan Celadon.
"There are 9 dragon kilns in Baoxi, Longquan, most of them were built during the Republic of China, and a few were built in the Qing Dynasty. At that time, they mainly produced folk household utensils. Later, due to being replaced by gas kilns, the ancient dragon kilns gradually withdrawn from practical production. In recent years, these dragon kilns have become the treasures of our village, and a group of dragon kilns of this scale is rare in the country." Zeng Zhihua, secretary of the Party branch of Xitou Village, Baoxi Township, Longquan City, said that the dragon kilns have witnessed Longquan celadon for more than 100 years. legacy and brilliance.
In recent years, Longquan City has made use of these ancient dragon kiln resources in Xitou Village, Baoxi Township, by carrying out about 20 activities every year "Inextinguishable Kiln Fire - Traditional Dragon Kiln Firing of Longquan Celadon", to find a way to "inextinguishable kiln fire". "A unique approach to promoting the integration of culture and tourism.
Photographed by Zhang Yougang, the natural scenery of Longquan, Zhejiang
"Open the kiln!"
"I like the cry of the kiln workers 'Open the kiln' the most. Watching the kiln workers quickly take out the saggar containing the finished product and carefully take out pieces of celadon that is as warm as jade, I can't help but want to touch the celadon. It's like touching a piece of history, and I'm very excited." Mr. Ye, a tourist from Wenzhou, said that he especially liked the dragon kiln works, and he came from Wenzhou several times to participate in the opening ceremony of the kiln.
Walking in the streets and alleys of Xitou Village, Baoxi Township, Longquan City, the celadon elements in the farmhouse can be seen everywhere.
If you don't come here to see a "non-extinguishing kiln fire" or choose one or two celadon souvenirs, you will always feel that something is missing. This is the common feeling of many tourists who come to Xitou Village.
Using ancient dragon kiln to make celadon, this small mountain village 62 kilometers away from Longquan city has become a place where Longquan celadon artists are eager to go.
Many masters who made celadon abroad have returned to the village to make celadon, which also attracted the customers of these masters and many tourists.
Gradually, this remote mountain village became lively.
Longquan Celadon Traditional Firing Techniques Photo by Fan Yubin
"We have planned a series of special activities such as the ignition of the 'unextinguishable kiln fire', the opening of the dragon kiln, and on-site sales, and integrated the porcelain culture into all activities." Zhang Xi, an art master in the beauty industry, said that the Dragon Kiln carries China's millennia-old porcelain-making culture and is a key cultural relic to be protected.
2022 will be the 5th year of the "Unextinguishing Kiln Fire" activity, and more than 100 dragon kiln firing skills activities have been completed locally.
At the moment, "Inextinguishable Kiln Fire" began to use the ancient dragon kiln culture to excavate the Song Yun elements of Longquan celadon.
"The celadon firing of Gulong kiln reached its peak in the Southern Song Dynasty. The celadon we are firing now also has the shape and pattern of Song Dynasty celadon." Zhang Xi said that Baoxi Longquan celadon craftsmen are currently spreading the Song Dynasty in their own way. Yun culture, let the charm of Song Yun of Gulong kiln explore a new way for the common prosperity of the whole township of Baoxi.
Photo by Fan Yubin of the cultural relics on display at the Longquan Celadon Museum
The popularity of Xiaoshan Village has attracted more young people to return to the village to establish farmhouses and homestays.
Today, there are 24 rural homestays in Xitou Village, with 300 beds and 3,000 dining seats.
Jin Chaojun, a wanderer who has worked in building materials, invested in hotels, and has been in shopping malls for many years, resolutely chose to return to Xitou Village to start a second business when he was not confused. treasurer.
"For us in Baoxi, the firing of the dragon kiln is an unprecedented celadon cultural revival movement: the restoration of the ancient dragon kiln production, the discarded round bowls are inlaid and decorated on the walls and roads, and the old factory building has been transformed into a celadon museum... The cultural memory has been revived, and it is vividly portrayed in the corners of our village." Jin Chaojun said that the increase in operating income is only part of the rural revitalization, and the more important thing is that the IP of "not extinguishing the kiln fire" makes all villagers culturally conscious and cultural self-confidence.
Baoxi Township takes the opportunity to guide the villagers and villagers to develop characteristic homestays, star tent bases, waterwheel music bars and other industries, create a "white + black" tourism consumption model, and successfully build Xitou Village into the core area of national 4A-level tourist attractions. , and was selected as the second batch of demonstration-level cultural tourism IP in Zhejiang Province.
Photo by Fan Yubin at Longquan Celadon Sword Exhibition
"With the development of rural tourism, some villagers in Xitou Village who are engaged in farmhouses and homestays have tasted the sweetness, but some villagers have not enjoyed the development dividend." Zeng Zhihua said that in May 2021, Xitou Village collectively funded the establishment of 2145 Yicunren Tourism Development Co., Ltd., whose villagers are shareholders of the company, takes the road of marketization, introduces professional teams to join in, and jointly manages and manages the village's Starry Sky Tent Hotel, International Bamboo Building, Gulong Kiln and other township and village-level operating assets, as well as treasures The operation of Xixi National 4A-level tourist scenic spot allows all villagers to build a village and become prosperous together.
Now, the Internet celebrity anchor has also come to Baoxi.
"Do not put out the fire in the kiln" - Chen Xianming's special session attracted 13 Internet celebrity anchors, opened 3 online live broadcast rooms, and the online pre-sale on the day exceeded 50,000 yuan.
Zhang Xi said that in the future, they will strengthen exchanges and cooperation with celadon colleges and universities, and carry out research and study tours of "Unextinguishing Kiln Fire".
With the fame of Xitou Village, several neighboring villages that also have Gulong Kilns also came to learn from the experience, and formed the village alliance of "Unquenchable Kiln Fire", and launched a series of peripheral products and tourist routes.
Since 2021, Baoxi Township has attracted 200,000 tourists and more than 30 million yuan in tourism revenue, including thousands of foreign friends who come to Baoxi.
Longquan is rich in tourism resources. In addition to the celadon culture, there are also the "Sword Ancestor" Ouyezi Casting Sword, the birthplace of the world's artificially cultivated mushrooms, the first hometown of Chinese Ganoderma lucidum, and the hometown of black fungus in China.
How should the integration of culture and tourism go from "superposition" to "qualitative change"?
Photo by Fan Yubin at Longquan Sword Exhibition
In Longquan, more than 180 rural cultural roaming activities have been held in the past ten years, such as "Springtime Huangnan Culture Xiaomei", "March Sanshan Ha Cultural Tourism Festival", "Anren Banlong Lantern Festival" and other series of rural cultural roaming activities. Yang", "Porcelain Source Xiaomei", "Qingliang Longnan" and other characteristic brands enhance the popularity of the countryside; borrow the resources of the old Longquan Porcelain Factory to promote the establishment and operation of China's celadon town; Hold the "Longquan Sword" martial arts competition in the Yangtze River Delta, explore a new way of "integration of sports and tourism" to promote "rural revitalization", and build a "Chinese off-road town"...
The reporter learned that the 15th Party Congress of Longquan City proposed to promote the establishment of the Zhejiang Provincial-level Longquan Celadon Cultural Heritage Ecological Reserve, and strive to become a 5A-level scenic city in Zhejiang Province.
Taking double recruitment, double introduction and project construction as the starting point, Longquan will build a global tourism pattern surrounded by "leaders + stars".
The future of this national historical and cultural city is integrating with history and culture to create a city of humanistic quality.
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