• Bpifrance (public investment bank), a financing and business development organization, has conducted a new study entitled "Societal aspirations: How do young people and managers of SMEs-ETIs shape the society of tomorrow?"

  • If the ideas received remain, the two populations come together on essential themes such as the environment and the social

  • Patrice Bégay, Executive Director Communication and Bpifrance Excellence, presents the results of this study this Friday, April 1 in Caen, during an event organized with the club Caen Basket Calvados (CBC)

Youth, employment and basketball.

This is the program for this Friday, April 1 in Caen.

From 4 pm, a round table is organized at the School of Management (EM) followed by a debate in the presence of several professionals from the region.

“The aim is to offer training and present the major companies in the basin”, explains Thierry Godfroy, general manager at Caen Basket Calvados (CBC), partner of Bpifrance, the public investment bank, organizer of the debate.

“The event, dedicated to youth employment, is open to all,” he warns.

The round table will be an opportunity to reflect on the challenges of tomorrow, but also to take an interest in the vision that young people have of business leaders and vice versa.

This is moreover what a new study by Bpifrance Le Lab has looked at, entitled “Aspiration of young people and managers of SMEs and ETIs” and carried out among 1,096 managers and 502 young people.

It will be presented in preview and we can already give some elements.

The company as a tool for changing society

In the company as well as outside, it emerges that managers are more confident in the future than young people.

Only 25% of students are optimistic, compared to 35% of leaders.

But the two populations agree in the desire to accentuate actions in favor of the environment, even if it means reviewing their habits and their comfort of life.

Thus, 78% of managers believe that technology should primarily focus on climate and biodiversity issues.

63% of young people believe that companies should favor social and environmental commitments over strict economic development.

Half of managers (50%) agree, believing that companies have a role to play in building a better society,

How do young people and #SME leaders project themselves into the society of tomorrow?


➡️ 76% of leaders and 68% of young people want to accelerate their actions in favor of #TEE!



A new study @BpifranceLeLab: answers here 👇https://t.co/fUhbqC9yJB pic.twitter.com/Ce7NqrD7ZK

– Anne Guerin (@Anne__Guerin) March 25, 2022


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If they agree on the substance, it is more complicated on the form.

Indeed, the study reveals that misunderstanding remains between these two categories of people.

39% of business leaders think that 18-25 year olds run from job to job, while only 13% of young people agree.

The vast majority of them therefore aspire to long-term employment.

Another interesting fact highlighted by the study: the principals.

For 38% of leaders, decisions must come from politicians, and for 28% of experts.

Whereas among the young people surveyed, decision-making must rely on civil society (73%).

If their vision of the world diverges, all will meet for an evening around a common passion: basketball.

Indeed, following the round table,

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