[Thorough analysis] How did you take the "Zelensky" speech?
March 25, 15:55
A 12-minute speech by Ukrainian President Volodymyr Zelensky to Japan on the 23rd.
On Twitter, "President Zelensky" was noted as a trend word.
This time, we will thoroughly analyze the content of the speech and how it is received on SNS.
How did you take the president's message?
(Good morning Japan Director Hinako Eguchi Network News Department Reporter Mayi Ogura Naoya Saito)
Some people keep watching the president's speech
Some people continue to keep an eye on the president's speeches and trends.
This is Mr. Vladimir Migdalski (49), a Ukrainian living in Kyoto who lives in Kyoto.
He acted as an interpreter when President Zelensky came to Japan in 2019.
Migda Risky teaches mathematics and statistics at a graduate school that trains professionals in the IT field.
He said he had the impression that he was a wise man when he interacted with President Zelensky for about an hour and a half at an IT-related conference held in Tokyo.
Migda Risky
"I was preparing in advance to hear about the IT field and trying to understand new technologies. It is often said that the president is from a comedian, but he graduated from college and I'm also successful as a business owner. I think I'm a smart person and I think I'm a necessary person for Ukraine today. "
Odessa in Ukraine has a mother and a younger brother, and there is no time to relax.
It is said that he refuses to work as an interpreter because it is difficult to keep calm now.
In order to grasp the ever-changing war situation, I keep watching the speeches and trends sent by President Zelensky every day.
Migda Risky:
"I can see that I'm moving 24 hours a day, and I can see that I'm not sleeping or shaving. It's not the case when I'm wearing a suit. President Zelensky's appearance is I feel a horizontal connection and unity between the president and the people, not somewhere far away. When the people are suffering, I can feel that the president is also suffering. I hope for a ceasefire as soon as possible. "
Changing Internet Interest
On the other hand, online interest in Japan is also changing.
February 24, when Russia launched a military invasion.
More than 300,000 posts mention "Ukraine" on Twitter.
However, the number of posts has continued to decrease since then.
On the other hand, "Zelensky" is increasing.
The number of posts increased each time the president made a speech in each country, and on March 23, when he gave an online speech to Japan, the number exceeded 70,000, and "President Zelensky" entered the trend word.
What did you say?
What did you say in your Japanese speech?
The speech was given in Ukrainian, but it was analyzed in the word cloud based on the English text published by the Ukrainian Presidential Office.
Large letters are often used.
The words "world" and "peace" were the second most common words after country names such as "russia" (Russia) and "ukraine" (Ukraine).
In addition, words related to nuclear power such as "nuclear" (nuclear) and "chornobyl" (Chernobyl) were also conspicuous.
In his speech, President Zelensky first thanked Japan for his support, and then once had an accident at the Chernobyl nuclear power plant.
He mentioned that the nuclear power plant was attacked.
He also complained that attacks using chemical weapons, especially sarin, could occur.
This is a word posted on Twitter with the word "Zelensky" on March 24th.
It can be seen that the press conferences such as "speech," "parliament," and "online" were receiving a lot of attention.
He also posted many posts such as "leader," "good," and "good," suggesting that he received a lot of positive feedback.
Twitter comment
"President Zelensky firmly incorporates the keywords" peace and reconstruction "and" walking together. "
I'm really good. "
" I'm really looking into Japan.
He had an accurate list of what Japan could do. "" It
was a request for cooperation that considered what Japan could do, without asking for participation in the war or military cooperation. "
Some people took it as a message that was sent with the idea that it would be easy for Japanese people to understand.
Speech videos spread on SNS
President Zelensky himself has more than 5.7 million followers on Twitter.
Since the beginning of the military invasion, videos posted in T-shirts have received more than 100,000 likes.
A video of a speech spread on SNS.
Vanessa Friedman of the New York Times, who has been covering politics and fashion for many years, pays attention to her outfit.
Formerly in a suit, President Zelensky has been wearing a green T-shirt and jacket since the military invasion began.
The New York Times Friedman
"Isn't it also reminiscent of the clothes of the civilians and soldiers currently fighting in Ukraine and showing the president's solidarity with them?"
Friedman points out that there is also a difference in political stance in the difference in clothes with President Putin.
New York Times Friedman
"President Putin loves European luxury brands the most, and by wearing them, he consistently emphasizes the difference and dominance between the people and himself. Meanwhile, Zelensky. The president has been a politician close to the people since he took office, making it clearer by wearing T-shirts and the like. "
Some experts point out that the spread power of SNS may make a difference in the response of each country.
Professor Ford of Stanford University
"For Russia, which hides information and controls the transmission of media, President Zelensky frequently disseminates domestic damage to the world through videos on SNS. That is to say, by wearing a T-shirt that can be visually conveyed, or by transmitting information by taking a self-portrait on a smartphone, the plight of Ukraine can be further conveyed. The media of each country is also transmitting from Ukraine. In the United States, the movement to support Ukraine has spread beyond the factions in comparison with the information sent by the Russian side, but it is natural. "
Empathy spread in the speech
President Zelensky's speech in Japan.
It was also introduced that her wife, Olena, made an audiobook with Japanese fairy tales in Ukrainian for her visually impaired child.
"Although they are far apart, we have similar values. We have the same warm hearts, so we don't really feel the distance between them," she said. I did.
Finally, "Thank you" in Japanese
On Twitter, there were sympathetic voices such as "It touched the hearts of Japanese people" and "It stabbed me a lot."
President Zelensky has continued to make speeches in parliaments in countries such as the EU, Great Britain, and the United States.
Experts familiar with Ukrainian politics point out that sending a message is essential for Ukraine to continue to be a democratic nation in the future.
Professor King's College London Berenson
"What is common in speeches in each country is that the content is very well thought out about what kind of story should be conveyed to people in each country. Former comedian. As an actor and a media-savvy person, I'm very good at anticipating the reaction of the recipient and talking. "
" What's happening now isn't just a problem in Ukraine. It's democratic to overlook this problem. In various words, it conveys that it will lead to the crisis of the whole principle, that is, the crisis of other countries. "
Remarks by top executives Continue to keep an eye on
Even now, Russian troops continue to attack violently, raising concerns that the fighting will be prolonged.
What will the top executives of Ukraine and Russia appeal to and what kind of message will they send?
And how will the international community, Japan, and us take the remarks of the top executives and act accordingly?
We need to keep an eye on the dire situation that many Ukrainian citizens are sacrificing.