The TradeValley company in Turkey is preparing to open a virtual digital city for shopping through the Metaverse technology, which has become a major priority in the interest of global trade leaders.
According to officials in the company specialized in digital commerce, the parts of the city called “Meta Valley” simulate famous landmarks in a number of Arab cities, in which the towers of the Qatari capital Doha and Palm Island in the Emirates and other landmarks from Saudi, Turkish and other cities appear.
The commercial movement in the virtual city is active on 3 levels, which are wholesale trade, supply and retail shopping through major brands, in addition to major exhibitions and the attached meeting rooms and theaters prepared to host conferences, lectures and workshops.
The city, which is the first platform of its kind in the world of metaverse, will be divided according to the categories of products offered in each section, such as fashion, accessories, food, and others.
The city’s digital markets provide shopping opportunities and offer full deals in metaverses, so that the customer has his own virtual character (avatar) who visits exhibitions and meets exhibitors and can talk to them using virtual reality technology or what is called “VR” for short, and sign commercial agreements from buying, selling and shipping goods.
Metaverse Square
The idea of launching a digital commercial city emerged after the growth of the trend of working with metavirs, which became the most common “trend” in the contemporary business world, and there was an increase in thinking about how to take advantage of it and use its applications on the ground.
The concept of leasing is the centerpiece of the mechanism for pushing the commercial movement in the virtual city, as shop owners with various specializations can rent their spaces and set up their exhibitions or stores in the world of metaverses with ease so that customers can communicate with them without restrictions.
Meta Valley has no mayor, municipality or guard companies, but its commercial market is simply similar to real markets where the customer can shop, talk with shop owners, negotiate prices or take advice from them about their products, but in a virtual world that breaks the routine of the usual online shopping process. .
The city's founders say that technical solutions have taken a very rising trend in terms of reliability since the spread of the Corona pandemic, and the prevalence of remote work systems and digital meetings that contributed to enhancing the business process in the world of metavirs.
A design for the city of "Meta Valley" that simulates the Qatari capital, Doha (Trade Valley Company)
Trade Valley has invested its expertise in the field of virtual and augmented reality through the Expo Valley platform, in addition to e-commerce in building effective ideas related to metaverses and the possibility of directly applying them to various trade activities, after its applications were limited to the areas of selling land and real estate. Virtual and some entertainment applications such as theaters and entertainment games, and the important question remains, what will Meta Valley offer for international trade?
Youssef Yeni Türk Oglari, Director of Trade Valley Company, answers this question with points:
Opening up prospects for development from traditional commercial platforms to interactive platforms capable of creating direct communication between all parties.
Combine the pros of e-commerce platforms and social media.
And finding an alternative to the traditional view of products (websites, pages on social media platforms) in terms of having an integrated store that contains all the details of the physical store.
Eliminating the need to travel and move between countries, as merchants can inspect and inspect goods in three dimensions and communicate with factory owners directly.
Use the maximum capabilities of current technology to increase merchants' sales and grow their profits while increasing their communication with their potential customers and building a long-term relationship with them.
Adding the human dimension that is absent from the business process practiced behind the screens in the current shopping platforms.
Why deal with metaviruses specifically?
Yusef Yeni Türk Uglari answers that through the world of metavirs, the merchant and the manufacturer can meet in the same place and with characters similar to the actual reality, and they can talk as if they are physically present in the same place, and this is without a doubt a qualitative leap in the field of communication and a qualitative leap in the virtual world completely parallel to our world, In addition to providing additional possibilities that are difficult or impossible in the current reality, such as moving from one city to another in an instant, or moving from one factory to another, and each factory is in a different city.
Yusuf Yeni Türk Uglari, Director of Trend Valley, the founder of the virtual city of Meta Valley (Trade Valley Company)
What are the advantages of metavirs?
At the level of "retail trade" (B2C), each company can rent its own place in this city, where there are different places as in the real world in terms of the importance of the place, its concentration and its proximity to the city center or specialized places in the city.
And choose the shape of the exterior building from a very large group of prefabricated buildings, or add a building with a special design.
With the possibility of adding advertisements on the building, and thus an economic return through advertisements.
And the possibility of choosing the interior decoration of the building from a large and different set of ready-made designs, or the decoration can be designed using the auxiliary tools provided by the city administration, in addition to the possibility of adding a completely special design.
It is also possible to add products, whether they are 3D or 2D.
And adding payment options, whether by credit cards or money transfers, and even paying with digital currencies in the future.
With the ability to speak with visitors (customers) directly when they enter the store, thus touching their needs more and providing them with the best service.
wholesale trade
Through the digital city, it is possible to provide specialized industrial zones according to the types of products.
Each merchant or factory can rent the appropriate building for him in this city with the possibility of simulating his factory, warehouse or company that is already established.
And add products, details and selling price.
He can negotiate with the buyer directly and face-to-face using the virtual characters of the metaverse world.
Exhibitions
The exhibition area contains all specialties.
Exhibition organizers are able to decide the type of exhibition they would like to organize and choose the appropriate design for them.
A very wide range of ready-made stands designs, in addition to the ability to add a special design and display products inside the stand.
Presenting brochures and videos for each exhibitor, talking directly with the exhibitor and negotiating with him about products.
Challenges
According to Youssef Yeni Turk-Uglari, the most prominent challenge now for Meta Valley lies in the novelty of its idea entirely on technological markets, and the lack of previous models in this field, and accordingly, the existing technical expertise is insufficient to meet the needs of this market.
The Turkish businessman and investment expert explained to Al Jazeera Net that Trend Valley Company is constantly working on training the technical departments to work in this field, in addition to training the departments specialized in three-dimensional designs to take into account important points so that the designs are suitable to work on the current Internet infrastructure and the need for relatively high speeds from him.