Design, craftsmanship and sustainability: the keys to Mazda at the Madrid Design Festival 2022

BY EU STUDIO

Updated Thursday, March 10, 2022- 11:37

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The fifth edition of the

once again has the presence of

among its participants.

The Japanese brand has created a sensory journey, called '

', which allows you to live closely and suggestively with the

and its creative process, as well as valuing what

and putting in key respect for

, factors present in Mazda's DNA when designing and creating cars.

"In an increasingly globalized world, this set of personalized disciplines value what is done by hand and

connect us with life and objects, emphasizing our humanity," they say from Mazda.

In fact, among great craftsmen, the Japanese brand will debut its new flagship,

.

The exhibition, developed by

, is being held in a unique location:

(Calle de San Lorenzo 11. Local 2), in Madrid, from March 11 to 20.

With a schedule between 11:00 a.m.

and 8:00 p.m., where you can see different works by SACo artisans.

Mazda and the art of creating cars

Kodo

throughout the product life cycle reaffirm Mazda models as true benchmarks.

They are characterized by their handcrafted germ made by

who work on clay to find the lines of the design of each model.

The word Kodo -means heartbeat- changed Mazda's history more than 10 years ago.

A philosophy that revolves around

, initiated a new way of understanding the design language of Japanese cars.

A decade later, this language has crossed borders and has perfectly defined the spirit of the brand.

In the manufacturing process of a Mazda,

is taken care of .

A clear example is in the colors, where the combination of a select craftsmanship and an elegant color range allows

exclusive

One of them is the

(

), born to embody Mazda's passion for cars and that represents the brand so well.

The same is true of a driver's first impression upon entering

of any Mazda.

To do this, work is done to make the 'welcome' as pleasant as possible thanks to the perception of

.

In fact, Mazda claims that it uses advanced techniques to study the movement and reaction of people when they drive.

"We brought together engineers and designers to create cabins and interiors based on this human-centric approach," says the Hiroshima-based manufacturer.

"Japanese masters have always sought pure beauty through the simplicity of forms. This is how we perceive Japanese aesthetics, with a sensitivity that has allowed us to create cars full of emotion. The difference from other manufacturers lies in "Mazda puts much more emphasis on the human touch and the artistry of clay modeling. This tradition of clay modeling allows even the most subtle details to be handcrafted," explains

.

Made by UE Studio

This text has been developed by UE Studio, creative firm of branded content and content marketing of Unidad Editorial, for Mazda

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