BY EU STUDIO

Friday, March 4, 2022-14:15

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The case of Popeyes is paradigmatic.

It is the first brand in the sector to offer all its chicken 100% fresh and of totally national origin.

What is the secret of your success?

It would be totally unfair to give all the credit to a single question, but since it is raised, we will put our cards on the table: the key lies in the origin of the product and its production process.

That is to say, the care with which they cook, as if it came from Louisiana itself, a 100% fresh chicken of Spanish origin.

It is in this combination between 100% fresh chicken, like the one we could have in our refrigerator at home, and cooked with a Louisiana recipe where we find the key that turns a fast food restaurant into the healthy alternative that first struck us. it can come to the head (and to the mouth).

In Spain, the brand is having a fantastic reception, since they maintain recipes with a great historical tradition and, in turn, are committed to the freshness of the national product.

To whet your appetite: How is that recipe from Louisiana?

To think of Louisina's recipe for Popeyes chicken is to evoke Cajun food.

The chef at each Popeyes restaurant marinates each piece of fresh chicken for twelve hours.

Later, he coats them by hand, one by one.

That the chicken is crispy on the outside and juicy on the inside, a house brand, is due to the fact that the fryers that are used have the appropriate time and temperature programmed depending on each piece.

As each one is different, the cooking time must be adapted to the different sizes and shapes, so that they reach the quality level of the brand's product.

Of course, the arrival of the Popeyes chain in each country is also linked to a deep knowledge of the peculiarities of its gastronomy, in the case of Spain with the Mediterranean diet as the protagonist.

That is why they have adapted part of their offer with new options such as grilled chicken and salads.

Popeyes chicken in Spain: quality guarantee

The Popeyes chicken, which as a curious note is named after the main character of the movie 'The French Connection' Jimmy 'Popeye' Doyle, is 100% fresh and 100% Spanish.

To achieve an exquisite dish result, since it is not a frozen product, Popeyes kitchens incorporate large cold rooms to keep their product 100% fresh between 1 and 4 degrees;

It takes extreme care of the transport, always takes into account the cold chain and complies with the brand's own international standards, both in the size and in the cut of the piece.

The association with local suppliers is essential and reverts to a real and plausible benefit both for users, who receive healthy fast food, and for the economic fabric of the country.

How are the farms where the Popeyes chicken comes from?

Popeyes chicken comes entirely from farms located in Navarra and Catalonia that have a Welfare Quality certificate, which guarantees animal welfare.

In addition, the chain is committed to local products due to its commitment to managing supplies.

In short, what makes Popeyes chicken different from the rest of the market is the combination of a quality product that is 100% fresh and of Spanish origin with a traditional recipe adapted to the Mediterranean diet, with extreme care in its preparation. of your products.

Therefore, when we think of fast food, we just have to make sure it is Popeyes chicken, and then we will be hitting the mark.

Made by UE Studio

This text has been developed by UE Studio, creative firm of branded content and content marketing of Unidad Editorial, for POPEYES

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