Companies, interest groups and political parties often use surveys to support reasoning.
The issue is often tailored, which, simsalabim, confirms one's own thesis.
There is every reason for the media to be source-critical of this type of research.
Another fact check that must be done by newsrooms is that the statistical selection has been made professionally.
The respondents must have been selected at random and so-called self-recruited web panels, for example, do not meet that requirement.
Transparency with methods
In order for you to be able to take a position on the quality of the survey published by SVT Nyheter, we always report the method, selection, number of respondents, questions, answer alternatives and measurement period.
In our own SVT / Novus survey, we also always report the response rate.
SVT Nyheter thus promises to be both careful with the monitoring of the surveys we report and to be transparent with the method.
In addition, SVT Nyheter's policy for opinion polls is published below.
We want the best possible methods at the same time as there is an interest in following how the public opinion situation shifts until election day on 11 September.