China News Service, March 2nd, according to the WeChat official account of "Netxin China", in order to further standardize the management of Internet pop-up information push services, protect the legitimate rights and interests of citizens, legal persons and other organizations, promote the core socialist values, and create a clear network. Space, according to the "Internet Security Law of the People's Republic of China", "The Law of the People's Republic of China on the Protection of Minors", "The Advertising Law of the People's Republic of China", "Measures for the Administration of Internet Information Services", "Regulations on the Ecological Governance of Network Information Content" and other laws and regulations, the National Internet Information The office has drafted the "Administrative Provisions on Internet Pop-up Information Push Services (Draft for Comment)", which is now open to the public for comments.

　　The public can send feedback via email to: tcts@cac.gov.cn.

　　The deadline for feedback is March 17, 2022.

Provisions on the Administration of Internet Pop-up Information Push Services

(Draft for comments)

　　Article 1 In order to regulate Internet pop-up information push services, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy and orderly development of the industry, in accordance with the Cybersecurity Law of the People's Republic of China and the People's Republic of China These regulations are formulated in accordance with the Law on the Protection of Minors, the Advertising Law of the People's Republic of China, the Measures for the Administration of Internet Information Services, the Regulations on the Administration of Internet News Information Services, and the Regulations on the Ecological Governance of Network Information Content.

　　Article 2 Those who provide operating systems, terminal equipment, application software, websites and other services within the territory of the People's Republic of China shall abide by these regulations when developing Internet pop-up information push services.

　　The term “Internet pop-up window information push service” as mentioned in these Provisions refers to the information push service provided to Internet users in the form of pop-up message window pages through operating systems, terminal devices, application software, websites, etc.

　　The term “Internet pop-up window information push service provider” as mentioned in these Provisions refers to the owners or operators of operating systems, terminal equipment, application software, and websites that provide Internet pop-up window information push services.

　　Article 3 The Internet pop-up information push service shall abide by laws and regulations, adhere to the correct political direction, public opinion orientation and value orientation, carry forward the core socialist values, push upward and good-quality pop-up information content, and develop a positive and healthy network culture.

　　Article 4 Internet pop-up information push service providers shall implement the main responsibility for information content security management, and establish and improve management systems for information content review, ecological governance, network security, data security, personal information protection, and minors protection.

　　Article 5 The Internet pop-up information push service shall strictly abide by the following requirements:

　　(1) Disseminate positive energy and carry forward the advanced socialist culture; actively push upward and good content, and nourish people’s hearts and society with mainstream social ideological values ​​and moral culture.

　　(2) It is not allowed to push illegal and bad information as specified in the "Regulations on the Ecological Governance of Network Information Content", especially content that violates public order and good customs, such as malicious speculation about entertainment gossip, scandal privacy, extravagant display of wealth, trial of ugly and ugly, etc.; Relevant old news, malicious stir fry.

　　(3) Do not push news information through pop-up windows without obtaining an Internet news information service license; if the information pushed through pop-up windows involves other Internet information services, it shall be subject to the examination and approval of the relevant competent department according to law or obtain relevant permission, shall be subject to the examination and approval of the relevant competent department or Obtain relevant permission.

　　(4) Pushing news information through the pop-up window shall be implemented in strict accordance with the latest version of the "List of Sources of Internet News Information" issued by the Cyberspace Administration of China. It shall not be reproduced beyond the scope, and the original meaning and content of the title shall not be distorted or tampered with, so as to ensure the traceability of news sources. and news information is true, objective and comprehensive.

　　(5) Improve the diversity of information pushed through pop-up windows, scientifically set the proportion of news information and vertical content, and reflect the mainstream values ​​of positive, healthy and upward; Social panic.

　　(6) Equip with human resources appropriate to the scale of the service, improve the content management specifications for pop-up information push, improve the workflow of information screening, editing, and push, and ensure that pop-up information push must be manually reviewed.

　　(7) Protect the rights and interests of users, and clearly inform users of the specific method, content frequency, cancellation channel, etc. of the pop-up information push service by means of service agreements; fully consider the user experience, scientifically plan the push frequency, and shall not maliciously conduct any malicious actions against ordinary users and member users. Different frequency push; shall not interfere or influence users to close the pop-up window in any form; ensure that each pop-up window message clearly displays the identity of the pop-up window information push service provider.

　　(8) Do not set up algorithm models that induce users to indulge in addiction, excessive consumption, etc. that violate laws and regulations or violate ethics; do not abuse personalized pop-up services, use algorithms to block information, excessively recommend, etc.; do not abuse algorithms to create portraits for underage users , to push information to minor users that may affect their physical and mental health.

　　(9) Pop-up advertising information must be reviewed for content compliance and must not violate relevant national laws and regulations; it should be identifiable, and clearly marked with "advertising" to clearly indicate users; ensure that pop-up advertising is closed with one click.

　　(10) It is not allowed to present information such as third-party links, QR codes and other information that maliciously divert traffic and jump to by means of pop-up information push; it is not allowed to induce users to click through the pop-up information push service to implement traffic fraud and traffic hijacking.

　　Article 6 Internet pop-up information push service providers shall consciously accept social supervision, set up convenient complaints and reporting portals, and promptly handle public complaints and reports on pop-up information push services.

　　Article 7 Encourage and guide Internet industry organizations to establish and improve industry standards for Internet pop-up information push services, urge Internet pop-up information push service providers to provide services in accordance with laws and regulations, and accept social supervision.

　　Article 8 The cybersecurity and informatization department shall establish and improve working mechanisms such as collaborative supervision and other relevant departments in conjunction with telecommunications competent departments, market supervision departments, etc., to supervise and guide Internet pop-up information push service providers to provide services in accordance with laws and regulations.

　　Article 9 If the Internet pop-up window information push service provider violates these regulations, the relevant departments such as network information, telecommunications supervisor, market supervision and other relevant departments shall take measures such as warning, fine, suspension of pop-up window function, and service suspension within the scope of their duties in accordance with relevant laws and regulations .

　　Article 10 These regulations shall come into force from the date of 2022.