Tinder and the NGO A Voté want to encourage young people to vote

They want to “match GenZ with the vote”.

The dating application Tinder and the civil rights NGO A Voté announced on Wednesday the launch of a campaign to encourage young people to register on the electoral lists.

"If you're dating downstairs… Then vote downstairs!"

“, highlights the advertising of the non-partisan association, in the form of “Swipe Video Card”, a sort of mini-video in four parts.

From Thursday until April 8, all users of the application in France aged 18 to 25 will see the ad appear by scrolling (“swiping”) the profiles.

They will be sent to the A Voté site, which centralizes all the steps to follow to vote in the 2022 presidential election.

Attracting young people to the polls

In France, mis-registration on the electoral lists, caused mostly by moving, affected 7.6 million people in 2017, including 51% of 25-29 year olds, according to the work of sociologist Céline Braconnier.

Representing nearly half of Tinder's members, young people are particularly affected by abstention, since being incorrectly registered "is three times more likely to abstain", warns the NGO in a press release.

For this reason, the application most used in the world to meet new people wanted to give the association the opportunity to "help the young generation to recognize that together they have a voice", explains Ben Puygrenier. , spokesperson for Tinder in France.

“Democracy must be brought closer to young people, where opinions are formed and discussions take place,” explain the co-presidents of the NGO, Flore Blondel-Goupil and Dorian Dreuil.

A "chatbot" available on WhatsApp

In addition to this initiative with Tinder to encourage young people to correct their registration - or even to register at all -, the Avoted association has also developed, in collaboration with the Meta group (new name of the Facebook group) and in partnership with 

 and 

, a “chatbot” available on WhatsApp.

It allows each citizen – by texting “Bonjour” to +33 6 22 26 69 50 or by clicking on this link – to obtain reliable information on the procedure for registering on the electoral lists.

And, if necessary, to be redirected to the online procedures available on the service-public.fr website.

*20 Minutes

Ouest-France 

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