- I understand the heavy words.

H & m is an important profile company for the city, says city director Svante Stomberg.

The letter to the municipality ends with H&M writing that they "activated our other opportunities outside the municipality".

Hear the municipality's reaction and the challenge of solving the situation in the clip above.

SVT has contacted H&M for a comment.

In an email, the company responds as follows: “We see Borås as an important part of H&M and would like to continue to grow and develop our business in the municipality.

Given that this is an ongoing dialogue, we refrain from commenting on this further. "