(Walking to the grassroots level in the Spring Festival) Taiqing Shanxi Store Opening Notes: Encountering Love, Settling Down

　　China News Service, Taiyuan, February 12th, title: Taiqing Shanxi Store Opening Notes: Encountering Love, Settling Down

　　Author Gao Yuqing

　　During the Spring Festival, the Zhonglou Street in Taiyuan, Shanxi Province is very lively and full of flavor. A silver RV is parked in the center, adding a fashionable atmosphere to this ancient street.

This car is not going to a distant place, but a milk tea shop owned by Taiwanese youth Xie Zongyou and his wife Xiaoran.

For them, this first month is quite busy.

　　From a distance, above the milk tea caravan, a pair of orange couple's logos are eye-catching. When I got closer, I saw that the couple were making drinks for the guests in the "shop". , "This picture is very similar to Jay Chou's MV."

Xie Zongyou and his wife's milk tea shop.

Photo by Gao Yuqing

　　Xie Zongyou came to the mainland in early 2007, when he was still a college student, he went to Liupanshui, Guizhou to participate in the cross-country rally.

In the following years, he traveled back and forth between the two sides of the Taiwan Strait many times due to his work.

　　On a business trip to the north, Xie Zongyou "met love around the corner" in Taiyuan, Shanxi, and met a girl from Shanxi, Xiaoran.

In his own words, "When I was young, I thought about not getting married. Before I met her, I never thought that my future wife would be a mainland girl."

　　In March 2020, the two received their marriage certificate and settled their home in Taiyuan. For Xie Zongyou, this place has become his second "home".

A year later, Xie Zongyou decided to "move" his milk tea business in Taiwan to the mainland.

　　The location of a milk tea shop is very important. Xie Zongyou first aimed at the market of a local shopping mall.

Xie Zongyou told reporters that Taiwan's night market culture is famous far and near, and it is open all year round. He likes this atmosphere very much, which is one of the reasons why he chose the market.

　　In September last year, the market ended, and in the most prosperous Liuxiang commercial area in the area, the century-old Zhonglou Street was renovated to welcome visitors again.

Seizing this opportunity, Xie Zongyou opened a milk tea shop here.

　　The new location and new environment gave him more expectations.

"Everything here is brand new. This time we transformed the shop into a RV, which is unique in Shanxi. No matter where we go, it will definitely attract attention." Xie Zongyou is confident in his creativity.

In the summer of 2021, at a shopping mall in Taiyuan, Xie Zongyou and his wife are making milk tea for guests.

(Data map) Photo by Gao Yuqing

　　Xie Zongyou said that in order to better integrate into the local market, he restored and copied the experience of operating a milk tea shop in Taiwan to Taiyuan, and at the same time, he also improved and adjusted the brand image and packaging materials.

　　During the New Year's Day and Spring Festival holidays in 2022, most people choose to celebrate the New Year on the spot, and Bell Tower Street has attracted many tourists to visit and play.

The only milk tea caravan in this street has also become a landscape in the eyes of people.

　　As a result, there are more orders in the store than usual.

The reporter saw at the scene that there were usually only Xie Zongyou and his wife, but now there are two more assistants, and the variety of drinks in the store is also more abundant, which is very popular among young people.

　　This peace of mind is my hometown.

This year, Xie Zongyou spent the first Chinese New Year in the mainland with his father-in-law, mother-in-law and wife.

In addition to the old cloth, the Spring Festival couplets, and vigils... In Xie Zongyou's view, the customs of the Spring Festival on both sides of the strait are the same, and the place where you have family is your hometown.

　　In the new year, Xie Zongyou hopes to carry out the "milk tea business" that he and his lover love to the end. When the epidemic situation improves, he will return to Taiwan to visit his parents.

(Finish)