Xinhua News Agency, Beijing, February 11th.

Title : Traditional Chinese medicine blows a "national tide"

  Xinhua News Agency reporter Tian Xiaohang

  With the increasing integration of traditional Chinese medicine culture into public life, traditional traditional Chinese medicine, modern technology and contemporary cultural trends are "affectionately embracing", causing bursts of "national tide".

  Recently, the Chinese medicine cartoon image "Moxibustion Boy" was unveiled in Beijing.

This lovely "primary apprentice" of traditional Chinese medicine is dressed in traditional clothes, with hair in a bun, and there are marks of acupuncture points on his body. The gourd on his waist shows the organic and natural characteristics of traditional Chinese medicine and reflects the culture of traditional Chinese medicine. The inner essence of oneness.

  Entrusted by the State Administration of Traditional Chinese Medicine, the Chinese Society of Traditional Chinese Medicine organized and carried out the selection of Chinese medicine health culture products (anime), and "Moxibustion Boy" was the winning bid for the selected Chinese medicine cartoon image.

  The design of cartoon "spokesperson" is a new attempt to promote traditional Chinese medicine culture through innovative communication methods.

In fact, as early as a few years ago, relevant departments and localities began to explore the expression of traditional Chinese medicine in a trendy form to popularize the cultural concept of traditional Chinese medicine and the basic knowledge of traditional Chinese medicine.

  Since November 2018, the Office of the State Administration of Traditional Chinese Medicine, the Publicity Department of the Central Committee of the Communist Youth League, and Fujian University of Traditional Chinese Medicine have worked closely around the dissemination of traditional Chinese medicine culture, and jointly developed a series of cartoon products on the health culture of traditional Chinese medicine for young people. The "Tuan Tuan Healthy Small Classroom" column continued to be launched.

On this basis, in 2020, the popular science book "Ran Tuan Tuan Tuan Health Classroom of Traditional Chinese Medicine" will be launched.

  The dissemination path of "books + new media" has shown an exponential growth trend in the amount of dissemination.

Data from the WeChat official account of the "Central Committee of the Communist Youth League" shows that the average reading volume of the "Tuantuan Healthy Small Classroom" has exceeded 100,000 people, and the cumulative reading volume has exceeded 20 million people.

  From the traditional Chinese medicine cultural documentaries "Materia Medica China", "Xuanhu Lingnan", "Materia Medica China 2", to the Chinese medicine cartoon "Materia Medica Spirit" and the Chinese medicine animation short film "The Magic of Fingers"... Excellent Chinese medicine videos and animation works In recent years, it has continued to emerge, and "TCM fever" has been frequently set off in China.

  In addition to the "avant-garde" mode of communication, the combination of traditional Chinese medicine and modern technology is becoming more and more close.

  Play Tai Chi with the AI ​​big screen, draw gifts from the blind box of traditional Chinese medicine, and watch the three-dimensional demonstration of the meridian and acupuncture points of the human body... In the main media center of the Beijing Winter Olympics, the technology-style traditional Chinese medicine culture exhibition space will make foreign friends linger.

  According to the press center of the China Academy of Chinese Medical Sciences, the traditional Chinese medicine culture exhibition space is in the form of an immersive multi-functional exhibition hall, through AI, 3D printing, transparent screen, touch screen, sliding rail, dynamic light box and other technologies, to fully display the broad, profound, Chinese medicine culture. The development and progress of the pharmaceutical industry and the contribution of traditional Chinese medicine to the world.

  The reporter visited the Traditional Chinese Medicine Experience Hall of Beijing University of Traditional Chinese Medicine and also saw that in addition to the traditional exhibition methods, the traditional Chinese medicine culture is also presented through electronic interactive methods such as sound, light, electricity, simulation and film and television synthesis. High-tech Chinese medicine diagnosis and treatment instruments such as information collection management system are available for experience.

  Even the Shenzhou 13 astronauts who are far away in space have enjoyed the high-tech Chinese medicine health service.

A video recently released by the China Manned Space Engineering Office shows that researchers have prepared a tool for relaxation and physical therapy for astronauts - a portable acupoint stimulation device.

This device can be used after charging, and it is specially designed for different body parts to protect the health of astronauts in orbit.

  In order to increase the protection, inheritance, dissemination and promotion of traditional Chinese medicine culture, in 2021, five departments including the State Administration of Traditional Chinese Medicine issued the "Implementation Plan for the Dissemination of Traditional Chinese Medicine Culture (2021-2025)".

It is mentioned that making full use of new technologies and new applications, supporting the launch of a number of traditional Chinese medicine cultural products targeting different audiences, creating a number of literary and artistic works such as documentaries, animations, and short videos of traditional Chinese medicine that carry the cultural connotation of traditional Chinese medicine, so as to teach Chinese medicine well. story.

  The plan also proposes to select and build a group of traditional Chinese medicine cultural experience venues that integrate health and wellness knowledge, health care experience, leisure and entertainment based on the traditional Chinese medicine culture publicity and education base, and make full use of digital voice, panoramic images, three-dimensional images and Virtual reality, augmented reality and other technical means have formed a distinctive traditional Chinese medicine culture dissemination and display system.

  "Vigorously promoting the culture of traditional Chinese medicine" has been included in the new year's work focus of the State Administration of Traditional Chinese Medicine.

The recently held 2022 National Conference of Chinese Medicine Directors announced that in 2022, the Chinese medicine culture promotion project will continue to be implemented, the creation of high-quality Chinese medicine culture will be encouraged and guided, and the "Moxibustion Children" series of animation communication products and cultural and creative products will be launched, and the national Chinese medicine will be launched. The online exhibition hall of the cultural publicity and education base... Seize the favorable opportunity of integrating the construction of traditional Chinese medicine culture into the overall development of Chinese excellent traditional culture, further strengthen the interpretation of the connotation of traditional Chinese medicine culture, enrich the forms of communication, and better integrate traditional Chinese medicine culture into the production and life of the masses .

  In the new year, what new image will Chinese medicine show to the public?

let us wait and see.

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