[New ideas lead a new journey] Winter Olympics ignite cold resources and rapid development of China's ice and snow economy
CCTV news
(news broadcast): General Secretary Xi Jinping pointed out that ice and snow are also invaluable assets. The holding of the Beijing Winter Olympics has also driven the development of China's ice and snow sports industry and ice and snow economy.
In recent years, due to the call for "300 million people to participate in ice and snow sports", local ice and snow resources have been turned into ice and snow culture and ice and snow economy, making "cold resources" hot.
In the past two days, various ice and snow events are going on inside the Beijing Winter Olympics.
And it's not just hot here. During the Spring Festival holiday that just passed, from west to east, from south to north, whether it is a ski resort or an ice skating rink, it is full of enthusiastic ice and snow experiencers.
Big data from the travel platform shows that since December last year, the number of bookings for ski resort tickets across the country has increased by 86% year-on-year, and skate shoes, ski suits, and snowboards have also become hot-selling "New Year's goods".
Especially during the Spring Festival this year, the turnover of ice and snow sports equipment and equipment has increased by one to three times, and the ice and snow economy is rapidly driving the winter tourism market.
At the beginning of 2014, in Sochi, Russia, when talking with President of the International Olympic Committee Bach, President Xi Jinping said: “In China, ice and snow sports do not enter Shanhaiguan. This ignites the torch of China's ice and snow movement."
On March 18, 2016, when General Secretary Xi Jinping listened to a special report on the preparations for the Beijing Winter Olympics and Winter Paralympics, he said that it is necessary to promote the popularization of ice and snow sports throughout the whole process, vigorously develop mass ice and snow sports, improve the level of ice and snow sports competition, and accelerate the development of ice and snow sports. The development of the ice and snow industry will promote the development of mass sports in winter and enhance the physical fitness of the people.
Under the care and promotion of General Secretary Xi Jinping, China's ice and snow industry has ushered in a golden period of rapid development.
Implement the strategy of "expanding south, west, east and east" for ice and snow sports, innovating and expanding the supply of ice and snow sports products and services, and breaking the time and space limitations of ice and snow sports.
Deeply tap the consumption potential of ice and snow tourism, promote the integration of ice and snow tourism with related industries, improve public services for ice and snow tourism, and consolidate the foundation for the development of ice and snow tourism.
All regions have also stepped up the deployment of ice and snow tourism projects to expand ice and snow tourism consumption.
In the past few years, the Altay region of Xinjiang, which is rich in ice and snow resources, has invested in the construction of 10 different types of snow fields. In the past three years, the cumulative tourism revenue has exceeded 10 billion yuan.
In southern cities such as Guangzhou, Shenzhen and Wuhan, modern ice and snow entertainment facilities have sprung up, allowing tourists to enjoy ice and snow leisure travel in their daily lives.
And my country's ice and snow sports have also achieved an upgrade from north to south, from winter to four seasons, from scale to quality, from niche competitive sports to popular fashion lifestyles.
Today, "driving 300 million people to participate in ice and snow sports" has changed from a vision to a reality, and has become a vivid portrayal of national progress and economic and social development.
At present, there are 654 standard ice rinks and 803 ski resorts across the country, an increase of 317% and 41% compared with the successful bid for the Winter Olympics in 2015.
In the 2020-2021 snow season, the number of ice and snow tourists nationwide will be 230 million, and the revenue of ice and snow tourism will be 390 billion yuan.
By 2025, my country's ice and snow industry is expected to reach a scale of one trillion yuan, and the ice and snow industry is becoming a new economic growth point.