Your direct and voluble tone, this 40-year-old businesswoman, who had always claimed that politics "is not (her) thing", set herself the challenge of making it "accessible to all" with her new program which will start on Sunday.

First interview: far-right presidential candidate Eric Zemmour.

"My goal is to go into immersion with each of the candidates, to try to understand who they are, without prejudice or a priori", summarizes the one who says that she has so far only voted once, to 18 years old, "to please" his grandmother.

In addition to politics, her YouTube channel will address three other themes (influence, economy and society), explains the boss of Shauna Events, one of the most important "influencer" agencies in France.

Entered into the ranking of the 40 women who marked the year 2021 by Forbes France, Magali Berdah, dressed in a sequined dress, imposing heels and a necklace with her initials, evokes a turning point in her life.

"Today I have a business, I have people to manage, I have responsibilities, I have children," she says.

"I cannot make a government responsible if I myself do not vote, so I will find out."

"It's the only solution for me to know who I would like to vote for. And if it helps me, it may be able to help others," she hopes, sitting in the premises of her agency near of the Avenue des Champs-Élysées in Paris, his dwarf Spitz "Boulette" sleeping under the table.

- Candidates "boring" -

In his sights: "all those who do not understand and who are not interested in politics".

And there are many, she says.

"Because the candidates are boring, when I listen to them speak I pick up after two minutes."

"So I tell myself maybe that if I go to meet them with simple questions and words, they will simply answer me", abounds the young woman, who claims to have already received "positive answers" from several candidates.

For her, the fact that they agree to be followed by people "like her" says a lot about the evolution of the political landscape.

"It's time to stop rejecting people because we don't come from the same background or because we are not on the same cultural level", castigates the agent who "lives this contempt" since the creation of his company five years ago.

"When you want to lead a country, you lead the whole country, you can't say + I'm only going to lead the intellectuals +", she illustrates, adding that it is particularly in their interest to be "seen by people". youth".

"A real job"

Raised by her grandparents in Saint-Tropez, this figure of reality TV "drooled" to get there.

"To help my grandmother, I started working "in the restaurant business" at 13 and a half, 14, on weekends and during holidays. It was hard but without it I wouldn't be who I am. am today", confides the host of the "Princes of love" for three seasons, also a columnist for four years in the show of Cyril Hanouna "Do not touch my post!"

Magali Berdah has managed to find a place for herself in this environment thanks in particular to monetization on social networks, such as when reality TV candidates are paid by brands to place products on their accounts.

A sometimes controversial practice.

"It has become a real job, we can say what we want but we create jobs, wealth, visibility for brands, for companies", she lists.

"Influence is a force that no one saw coming and now people are saying to themselves + wow, it will follow the presidential candidates +", she rejoices.

"That's what's strong, it's that people who are despised at the base gradually become influential people".

© 2022 AFP