Hosts "Tasting" and "National Jug" Championships

"World of Coffee" gathers 7000 experts at "Expo Dubai"

  • The exhibition's activities kick off at the Dubai Exhibition Center at the "Expo" site today.

    From the source

  • Khaled Al Hammadi: "Dubai's hosting of the coffee exhibition enhances its firm position in the global market for the sector."

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The three-day World of Coffee exhibition will kick off today at Expo 2020 Dubai, with the attendance of 7,000 specialists and experts from the pioneers of the coffee industry from within the country, the region and all over the world.

This edition of the Coffee Exhibition, which is held at the Dubai Exhibition Center at the site of the "Expo", is of particular importance because it is held in conjunction with the largest international event in the world.

The importance of the current session of the exhibition is also increasing, in light of the success achieved by previous sessions that were held in several European cities, including (Budapest 2017), (Amsterdam 2018), (Berlin 2019) and (Warsaw 2021), while three of the states witnessed American are: Seattle, Boston and New Orleans hold three other successful courses.

More than 1,000 exhibitors and brands will participate in the 2022 World Cup.

two championships

This year's edition of the exhibition will host two approved national championships: the National Coffee Tasting Championship and the National Jug Championship Finals, where the winners of the two championships will have the opportunity to represent the UAE in the global finals at the World of Coffee exhibition, which will be held later. In a European country, it will be announced soon.

The two tournaments are held to celebrate the Arab coffee industry in the UAE and the region, where coffee is an essential part of authentic Arab hospitality, and the traditions associated with it reflect the authenticity and heritage of the region.

platform

The World of Coffee exhibition enjoys wide support from the pioneers of the coffee sector at the local level, as it constitutes an important platform for many exhibitors to promote their new products, including the co-founder and general manager of the Matina Artisan Roastery, Naji Sourati, whose Dubai-based company is launching , her new coffee under the name «V.

DRIP" as the innovative way to prepare specialty coffee that satisfies those with fine taste. It also showcases a range of rare coffee varieties, such as: "Esmeralda Geisha Natural" from Panama, "Original Blue Mountain" from Jamaica, and "Cap of Excellence" from Costa Rica. In addition to the finest types of Yemeni and Ethiopian coffee.

External posts exceed 50%

On the occasion of the launch of the first session of the exhibition in Dubai and the Middle East, the Senior Vice President and CEO of DXB Live, Khaled Al Hammadi, said, “Dubai’s hosting of this event enhances its established position in the global coffee market, and the exhibition represents a historic opportunity for local and regional companies to showcase The expertise and skills that the region has always possessed in the field of coffee.”

He added that "the new session of the exhibition will certainly contribute to creating new and important job opportunities for local, regional and international participants, especially with the increase in the proportion of global participation from outside the region to more than 50%."

• 50% of the participants in the Coffee World exhibition are from outside the region.

• The exhibition will last for 3 days with the participation of 100 exhibitors.

annual meeting

The World of Coffee is the annual global gathering of the pioneers of the coffee industry and experts, bringing together farmers, traders, roasters, manufacturers and distributors, small and medium-sized businesses, cafe owners, hotels, and coffee aficionados and tasters from all over the world.