French presidential election: how does Valérie Pécresse see her campaign in the midst of Covid?

Less than 100 days before the first round of the presidential election in France, candidate LR Valérie Pécresse inaugurated her campaign HQ in Paris on Tuesday, January 4.

AP - Francois Mori

Text by: Lucile Gimberg Follow

2 min

Less than 100 days before the first round of the presidential election in France, candidate LR Valérie Pécresse inaugurated her campaign HQ in Paris on Tuesday, January 4.

A 1,500 m2 coworking space with trendy decoration and a very large team to give space to all the figures and sensibilities of the right and thus ensure their support.

An inauguration without activists, health crisis obliges, to kick off a campaign which, too, will have a very special appearance since it will take place in the midst of a pandemic.

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Gauges in the rooms and the sanitary pass required at the entrance. For this presidential campaign under Covid, Valérie Pécresse promises to be exemplary, but she warns: " 

If this campaign will certainly not look like any other, the pandemic must in no case put under the cover the many economic, social, cultural, identity questions , that the French are asking.

 " 

Without large popular gatherings, how to give the vital impetus to activists and supporters who then do the field work?

It is true that when you are an elected official, a political activist, the rally, the public meeting, it is a necessary step, it is a moment of fervor, it is a moment of cohesion that makes you want to exceed more in an electoral campaign,

affirms Robin Reda, Member of Parliament and member of his team.

These moments, we can have them in a smaller committee. 

► Also to listen: 

Florence Portelli, spokesperson for Valérie Pécresse, vice-president of the Ile-de-France region

The importance of the media

We will do a “ 

hyper-proximity

 ” campaign, promises candidate LR.

Door to door, small rooms, and regional speakers to ensure a fine network of the territory.

We will deploy everywhere in the departments, go meet the inhabitants, that's how it goes,

explains the deputy of Lot and one of the spokespersons Aurélien Pradié, figure of the new guard of the right.

We are not here to do remote communication. 

However, it will also be necessary to be present in the media, assure the teams of Valérie Pécresse.

First on television, the main source of political information for the French.

And then on social networks.

With all the biases that a campaign using screens can mean. 

► To read also: 

Presidential 2022: Valérie Pécresse tries to exist on the health front

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  • France

  • Presidential France 2022

  • Valerie Pécresse

  • Coronavirus

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